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March 27, 2026

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's...
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January 15, 2026

Wine Club Retention Strategy: What to Do With At-Risk Members

Stop reacting to cancellations. A proactive strategy for spotting and saving at-risk wine club members before they leave.vinSUITE BlogWine Club Retention Strategy: What to Do With At-Risk Members&nbsp...
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January 12, 2026

Wine Clubs in 2026: The New Playbook for Modern Winery Memberships

The wine club isn’t dying. It’s being rewritten.Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed.What has changed is the lifestyle of the...
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November 04, 2025

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday SeasonThe holidays aren’t j...
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October 09, 2025

Facebook/Meta: Turning Fans into Wine Club Members

Facebook/Meta: Turning Fans into Wine Club MembersExpanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook.Whi...
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September 19, 2025

Loyalty, Deconstructed: Small Moments, Big Retention

Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe...
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September 01, 2025

From Tasting Room to Text Message: Why SMS Marketing Is the New Pour

Your Customers Check Texts Faster Than Emails, So Why Are You Still Only Relying on Inboxes?The typical American checks their phone 96 times a day, that's once every 10 minutes.While your carefull...
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August 25, 2025

Boosting Wine Club Retention & Loyalty with Awtomic Moments

When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment fee...
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August 05, 2025

Wine Club Fatigue Is Real: How to Reignite Member Engagement in 2025

Are Your Wine Club Members Ghosting You? Here's WhyYour wine club members are breaking up with you, but they're not telling you why. They're just... disappearing.The numbers are stark: Sil...
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July 28, 2025

Customer Retention: Maximizing Loyalty and Wine Club Memberships

In today’s competitive DTC wine market, where digital acquisition costs keep climbing and consumer loyalty is harder to earn, retention is the cornerstone of long-term success. Increasing your w...
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