Search Results - Wine Industry Network

March 27, 2026

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's...

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Highway 29 Creative

December 02, 2025

Cultivating a Timeless Wine Brand in Changing Times: This Thursday at the WIN Expo

WIN Expo is Thursday (December 4, Santa Rosa).Adam Bird presents "Cultivating a Timeless Wine Brand In Changing Times" in the Sales & Marketing track.If you haven't registered: This ...

Highway 29 Creative

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Wine Industry Network

November 20, 2025

WIN Insider Series with Adam Bird

In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industr...

Adam Bird Deksia Highway 29 Creative North Coast Wine Industry Expo WIN Expo WIN Insider Series

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Wine Industry Advisor

November 13, 2025

Today's #winebiz news for #wineindustry professionals...

Afternoon Brief: Breakthrough with First Disease-Resistant Wine Grapes Shows Hope for a Florida Wine RenaissanceIn a milestone for Florida agriculture, researchers have grown and harvested wine grapes...

Robert Young Ciatti Wine Enthusiast Barefoot Wine Aperture Cellars Bevan Cellars Rodney Strong Wine Estates Jackson Family Wines GÃ©rard Basset Foundation Highway 29 Creative

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Wine Industry Advisor

November 11, 2025

Today's #winebiz news for #wineindustry professionals...

Afternoon Brief: Learn From the Best - Tap into the Minds Shaping the Future of WineMembers of the wine industry seeking solutions to their most pressing problems will have a suite of experts providin...

UC Agriculture and Natural Resources Gravesend Wine Merchant & Eatery Michigan Wine Collaborative The 2025 Golden Vines Awards Barons of Barossa Sommelier Association of India Highway 29 Creative CMB Family of Wines Two Sisters Vineyards Brooks Winery

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Wine Industry Advisor

October 08, 2025

Today's wine business news for wine industry professionals...

Afternoon Brief: Sonoma County Harvest Fair Announces Best of Class and Gold Medal WinnersThe Sonoma County Harvest Fair, now in its 50th year, has released the results of its annual professional wine...

Sonoma County Harvest Fair West Coast Smoke Exposure Task Force Sarah Citron Bricoleur Vineyards Asian Wine Association of America Dan Bergerâ€™s International Wine Competition Charles Smith House of Smith Benchmark Wine Group Constellation Brands

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Highway 29 Creative

October 07, 2025

Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#...

Highway 29 Highway 29 Creative Marketing Retention Marketing Strategy Gen z Younger Wine Consumers Wine Marketing

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Wine Industry Advisor

September 18, 2025

Today's #winebiz news for #wineindustry professionals...

Afternoon Brief: Turning Vineyard Waste into Opportunity, SB 279 Heads to Governor's DeskSB 279 will make it easier for growers across California to compost agricultural waste on their land without ne...

California Association of Winegrape Growers AcadÃ©mie Internationale du Vin Vineyard Team Sokol Blosser Winery The Digest of Wine & Spirits Law Come Over Octoberâ„¢ Star Wine List JancisRobinson.com Tim Atkin Highway 29 Creative

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Wine Industry Advisor

September 02, 2025

Today's #winebiz news for #wineindustry professionals...

Pak Insurance Programs Woodmill Winery Sonoma County Winegrowers University of California ANR Vinitaly.USA Breakthru Beverage Group Highway 29 Creative Lake County Winegrape Commission Scott Laboratories Azmera

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Highway 29 Creative

September 01, 2025

From Tasting Room to Text Message: Why SMS Marketing Is the New Pour

Your Customers Check Texts Faster Than Emails, So Why Are You Still Only Relying on Inboxes?The typical American checks their phone 96 times a day, that's once every 10 minutes.While your carefull...