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vinSUITE
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September 19, 2025

Loyalty, Deconstructed: Small Moments, Big Retention

Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe...
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wine club loyalty wine club retention member engagement direct-to-consumer (DTC) winery marketing personalization customer experience surprise and delight exclusive access micro-exclusivity
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vinSUITE
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August 25, 2025

Stop Spray-and-Pray: 5 Wine Customer Segments That Drive Growth Now

Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show ...
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Wine Club Symposium DTC wine Wine clubs Customer segmentation RFM Churn reduction Customer retention Winery marketing Enolytics Simons DTC Consulting
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