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Protea Financial
January 16, 2026

The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report

The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine ...
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Highway 29 Creative
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November 12, 2025

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar...
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WISE
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November 03, 2025

Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition ...
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vinSUITE
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August 25, 2025

Stop Spray-and-Pray: 5 Wine Customer Segments That Drive Growth Now

Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show ...
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Wine Club Symposium DTC wine Wine clubs Customer segmentation RFM Churn reduction Customer retention Winery marketing Enolytics Simons DTC Consulting
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Highway 29 Creative
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August 05, 2025

Wine Club Fatigue Is Real: How to Reignite Member Engagement in 2025

Are Your Wine Club Members Ghosting You? Here's WhyYour wine club members are breaking up with you, but they're not telling you why. They're just... disappearing.The numbers are stark: Sil...
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Highway 29 Creative Wine Club Wine Club Retention Marketing
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Corksy
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July 28, 2025

Customer Retention: Maximizing Loyalty and Wine Club Memberships

In today’s competitive DTC wine market, where digital acquisition costs keep climbing and consumer loyalty is harder to earn, retention is the cornerstone of long-term success. Increasing your w...
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Corksy Sell More Wine Retention Wine Club Marketing CRM POS Tech
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WineGlass Marketing
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May 20, 2025

Sipping Beyond Tradition The Rise of Alternative Beverages in Wine Tasting Rooms

In the ever-evolving world of wine, tasting rooms have long been sacred spaces for sampling vintages and educating consumers about winemaking. But recently, the definition of what belongs in a tasting...
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Protea Financial
April 28, 2025

5 Tips for Wineries to Prepare for Recession

Several economic outlets, including Forbes and Reuters, are signalling a potential U.S. recession in 2025. While no forecast is certain, savvy business owners know that waiting to react is never ...
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Wine Sales Symposium
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April 09, 2025

New Customers. Loyal Members. Smarter Wine Sales Strategies.

Wine Sales Symposium:Media Coverage, Tasting Room/Wine Club Strategies, & Customer Growth Tactics New Customers. Loyal Members. Boost Sales by Leveraging Media & Creating Memora...
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Andavi Solutions
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April 04, 2025

3 Indicators of High Volume in Off-Premise Accounts

It’s hard, in any business, to choose strategies that promote long term growth and longevity while struggling to keep the lights on and make payroll every month. Under thinly veiled panic, we ha...
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