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vinSUITE
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September 19, 2025

Loyalty, Deconstructed: Small Moments, Big Retention

Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe...
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wine club loyalty wine club retention member engagement direct-to-consumer (DTC) winery marketing personalization customer experience surprise and delight exclusive access micro-exclusivity
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vinSUITE
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June 24, 2025

Unlock Wine Club Growth: 2025 Symposium Agenda Reveals Retention & AI Strategies

vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting membe...
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Wine Club Symposium
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vinSUITE
July 10, 2024

Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024

Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024Two-day free event features industry insights and data-driven strategies for wine club growth.Napa, CA – July 8, 2024vin...
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Copper Peak Logistics
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September 29, 2021

Big Market, Big Commitment:”Œ ”ŒAn”Œ ”ŒInterview”Œ ”Œwith”Œ Brian Baker,”Œ ”ŒExpert in Three-Tier, DTC, and Export Channels

Brian BakerBrian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting...
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Brian Baker DTC Three-Tier Export
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Copper Peak Logistics
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May 06, 2020

On Tasting Rooms and Trying Times: An Interview with Brian Baker, Sales and Profitability Specialist

Brian Baker is well known in the wine industry as a Sales and Profitability specialist and has given many talks and workshops on the subject. He is also a managing partner of Cultivar Marketing, ...
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AWT Labels & Packaging
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September 15, 2017

Labeltronix Wins for packagePRINTING Excellence

Labeltronix has scored its second win for the Jade Lake label produced on behalf of the Chateau Montelena Winery.  This label first caught the eye of the judges at the Flexographic Technical Associ...
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North Coast Wine Industry Expo
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September 12, 2014

DTC Technology Solutions: Creating an Engaging Wine Experience Beyond the Tasting Room

It is essential that your winery or vineyard remain aware of the trends, challenges and opportunities that are shaping the wine industry today. The 3rd Annual North Coast Wine Industry Expo has expa...
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Silicon Valley Bank
June 12, 2013

Secrets of the Successful Tasting Room Revealed

The 2013 Tasting Room Survey is a compilation of responses from 500 winemakers from across the U.S. and Canada. The purpose of the survey was to determine trends in tasting room and wine club pract...
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Silicon Valley Bank
May 10, 2013

Live Videocast: Secrets of a Sucessful Tasting Room: 2013 Survey Results

Live Videocast: Secrets of a Sucessful Tasting Room: 2013 Survey Results Tuesday, May 21, 2013 9:30 a.m. - 10:30 a.m. Pacific Time Register Now Please join us for an interactive video discussion of Wi...
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