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June 27, 2022

Can You Answer These Vital Questions About Your BTG Programs?

Your BTG sales may be up and increasing, but is that really why you invested in this competitive distribution strategy? By-the-glass programs, on their own, are often the least profitable endeavors fo...
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March 08, 2022

Profitable Promotions: What’s the ‘Three in Three’ Rule?

With finance endlessly hunting and pecking for data while sales scrambles for approvals on their ‘gut’ guess for the best pricing models and incentives with a distributor, it’s no wo...
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May 04, 2021

How to Track Success of the Top 5 Wine Sales Promotions

BTG, quantity discounts, closeouts, incentives, and samples are among the top pricing and promotions strategies in the three-tier wine industry. Do you know how well each one works, where, and for wha...
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