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January 09, 2026

Elevating Wine Industry Operations: Can-Am Unveils Groundbreaking Off-Road Vehicles at the 2026 Unified Symposium

Agriculture is a tough business and the rigorous demands of viticulture management requires durable, precision-engineered vehicles capable of traversing diverse landscapes, coping with unpredictable w...
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December 10, 2025

The AI Boom Is Jacking Up Your Electric Bill. Here’s How Solar + Batteries Can Help

Since its launch in 2022, ChatGPT has swept into our lives like a whirlwind romance. It’s the new Google for our age. Don’t know what to cook for dinner? ChatGPT it. Need to finally draft ...
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December 10, 2025

How Golden State Lumber Is Proving the ROI of Electric Forklifts with Papé Material Handling

If you’ve been waiting for real-world proof that electric material handling vehicles (MHVs) can outperform internal combustion in busy, space-constrained operations, this is it. Our new white pa...
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December 02, 2025

How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob...
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December 02, 2025

Transforming Wine Industry Operations: Can-Am’s Dynamic Off-Road Vehicles Debut at the 2025 WIN Expo

Let’s face it; wine is first and foremost an agricultural product and agriculture is a tough business. The demanding nature of viticulture management necessitates robust and precision-engineered...
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November 18, 2025

The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin...
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November 12, 2025

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar...
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November 05, 2025

Here’s How the Future of Wine Looks

The future of wine looks different than many wineries see it today.Maybe, like many wineries today, your winery sees your DTC business in a separate silo than your wholesale business.There are lots of...
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October 22, 2025

Transform Your Winery into a Must-Visit Destination with 10 Innovative Strategies

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyo...
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October 07, 2025

Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#...
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