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January 12, 2026

Wine Clubs in 2026: The New Playbook for Modern Winery Memberships

The wine club isn’t dying. It’s being rewritten.Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed.What has changed is the lifestyle of the...
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December 01, 2025

Commerce7 Launches New “Data Drop” Series, Making Advanced DTC Insights More Accessible Than Ever

Commerce7 today announced the launch of Data Drops, a new ongoing series designed to deliver timely, digestible insights that help wineries understand what is really driving direct-to-consumer perform...
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November 18, 2025

The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin...
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November 03, 2025

Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition ...
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October 20, 2025

vinSUITE Launches FlexPay, a Membership Model Built for Consumer Choice and Winery Retention

vinSUITE, a leading direct-to-consumer (DTC) software partner for wineries, today introduced FlexPay, a membership model that gives consumers control over when and how they purchase, while helping win...
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October 08, 2025

Trusted by wineries for years. Built to grow with you.

Reliable today. Flexible for tomorrow.For years, wineries and distilleries have trusted Activ8 Commerce as their all-in-one solution—POS, Clubs, eCommerce, and back office working together ...
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October 02, 2025

From Club to Click: Rethinking Wine Memberships

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries a...
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September 24, 2025

Preparing Your Winery for Holiday Success

The holiday season is one of the busiest times of the year for wineries. Customers are looking for the perfect gifts, stocking up on their favorite bottles, and attending festive gatherings where wine...
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September 10, 2025

The Future of In-Person Service: Why Wineries Need a Mobile POS

Great wine brings people to your winery. Great service brings them back. And today, nothing elevates service like a Point-of-Sale (POS) that lets you meet guests anywhere, from the vineyard lawn to a ...
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