January 12, 2026
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February 18, 2025
Younger Consumers & Wine: 7 Proven Marketing Strategies
It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, th...
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January 29, 2025
How to Attract Younger Wine Audiences: 20 Small Shifts for Big Results
The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdate...
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April 17, 2022
The Hard Line on Beverage Alcohol eCommerce Trends
The pandemic helped drive online wine sales from roughly $1 billion in 2018 to more than $3 billion in 2021, according to Rabobank Research Analyst Bourcard Nesin. Yet, as Nesin explains during Avalar...
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March 12, 2018
Keeping up with the TTB: The behind-the-scenes effort to respond to new legislation
Government agencies kissed their holiday break goodbye when President Trump signed the Tax Cuts and Jobs Act on December 22, 2017. Most of the provisions took effect just 10 days later on January 1, 2...
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September 06, 2017
Beyond Social Media 101: The Next Frontier
As social media continues its journey towards being THE most important channel for customer communications and wine club retention, wineries are working harder than ever to stand out in the sea of c...
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December 26, 2016
North Americans Prefer Cork Stoppers
Recent market research conducted in the USA and Canada provides further confirmation that cork is the preferred wine stopper for consumers, who are willing to pay a significant premium for cork-finish...
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