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vinSUITE
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September 08, 2025

Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei...
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oadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE
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vinSUITE
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September 08, 2025

Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei...
Read More
roadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE
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WISE
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July 01, 2025

The World Is Your Tasting Room: How Any Winery Can Take Their Show on the Road (and Across the Globe!)
Let’s be honest: There’s a certain magic to pouring wine in your own tasting room—the clink of glasses, the sunlight through the vines, the laughter echoing off the barrel room walls...
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WISE
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October 03, 2024

Taking It to the Streets
Overdependence on Tasting Room traffic as the sole driver to grow our DTC business has become problematic for all wine regions. Between fires, the pandemic, changing travel patterns many wineries have...
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WISE
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May 02, 2024

Traffic Got You Down?
The reports are in, and traffic is down year on year (to date) in many regions. While all are hopeful it will return to at least 2019 levels, several WISE wineries are focusing on driving revenue beyo...
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