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vinSUITE
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September 08, 2025

Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei...
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oadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE
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vinSUITE
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September 08, 2025

Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei...
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roadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE
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vinSUITE
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August 18, 2025

vinSUITE’s State of the Industry: 3 Moves Growing Wine Clubs in 2025
Wine Club Symposium — Session 1State of the Industry: Why Wine Clubs? Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer ...
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vinSUITE Wine Club Symposium State of the Industry Session 1 wine club growth winery DTC tasting room signups flexible commitment pause skip swap cancel-save
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vinSUITE
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June 24, 2025

Unlock Wine Club Growth: 2025 Symposium Agenda Reveals Retention & AI Strategies
vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting membe...
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Wine Club Symposium
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Wine Industry Network
August 16, 2024

Wine Industry Insiders with Jennifer Warrington
In this episode of Wine Industry Insiders, George interviews Jen Warrington of WISE Academy. They discuss where she and her accent are from, her love for traveling, how she landed in her role at WISE,...
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WIN Insider Series Wine Industry Insiders
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vinSUITE
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August 06, 2024

3 Game-Changing Wine Club Strategies
We're excited to share with you a comprehensive blog post that captures the game-changing strategies discussed during WISE Academy's session at the Wine Club Symposium.Whether you attended the...
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Wine Sales Symposium
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August 26, 2022

Wine Industry Sales Symposium Recap
The wine marketplace continues its post-pandemic shifts. By Laurie WachterThe August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosti...
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WISS Wine Industry Sales Symposium marketing strategies corporate gifting DTC sales data
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Wineshipping
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May 28, 2021

Wineshipping, Community Benchmark, & WISE to Host DTC Webinar June 3rd
Join Wineshipping on Thursday, June 3rd at 10:00am PT for…State of 2021: A Compass to Grow Direct-to-Consumer SalesWineshipping is excited to co-host an exciting virtual conversation with Commu...
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Commerce7
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April 15, 2021

Submit your Application for the WISE Academy Scholarship
We’re excited to introduce the WISE Academy Scholarship - a program designed to help wine business professionals build on their existing skillsets and learn best practices within the direct-to-c...
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North Coast Wine Industry Expo
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September 04, 2019

Lineup of Speakers Announced for 2019 WIN Expo
Sharing ideas, information and predictions for 2020.   REGISTRATION IS NOW OPEN DECEMBER 5, 2019 • SONOMA COUNTY FAIRGROUNDS • SANTA ROSA, CA   Meet the Experts  ...
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