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December 30, 2025

YOU CAN'T MARKET TO EVERYONE

WHY DEMOGRAPHICS STILL MATTER IN WINEAt first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s wil...
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December 03, 2025

Innovative Ways to Improve Your Wine Packaging Game

Why is wine packaging important?There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to ...
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October 21, 2025

Skip the Crystal Ball: Real Insights Are Hiding in Plain Sight

A WINERY GUIDE TO AVAILABLE RESEARCHYou know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your...
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August 14, 2025

Ciatti Global Market Report - August 2025

Navigating a path forward amid the headwindsWelcome to the Ciatti Global Market Report on Substack – a new home, but with the same incisive and actionable market intelligence as b...
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June 09, 2025

Non-Saccharomyces Yeast: Bioprotection and More

    Non-Saccharomyces Yeast Bioprotection and more  Once overlooked, non-Saccharomyces yeasts have emerged as versatile tools that can significantly enhance wine aroma, a...
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June 06, 2025

Summer Winery Marketing Strategies to Boost Sales

Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new wa...
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March 26, 2025

Timely Update for Suppliers Shipping to Oregon

There are two new requirements involving the recycling of wine containers in Oregon: one covering wine in bottles or other types of packaging, and one covering wine in cans. The former will be covered...
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February 18, 2025

Younger Consumers & Wine: 7 Proven Marketing Strategies

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, th...
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January 29, 2025

How to Attract Younger Wine Audiences: 20 Small Shifts for Big Results

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdate...
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