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January 18, 2021

Why Are Generation Dates Not Consistent?

Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study.....
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October 05, 2020

Charles Krug Winery Hosts Basecamp for PG&E to Assist Firefight

When disaster strikes, you do what comes naturally. And when you’ve been around as a viable business since 1861, there’s some deep-rooted innate corporate wisdom that rises to the fore, ...
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October 01, 2020

Grape and Bulk Market Activity Increases as Wineries Seek Ways to Supplement a Smaller, Smoke Plagued Vintage

The Lightning Complex, or LMU fire, came earlier this year than Sonoma and Napa had experienced in recent years, so many of the vineyards had hanging fruit. A few whites had been harvested and early...
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