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Wine Sales Symposium
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May 07, 2025

Words Matter: Making Media Work in a Challenging Market

Wine Sales Symposium 2025’s roundtable of writers and PR experts exploreshow storytelling and publicity can shift the narrative.By Laurie WachterCarl GiavantiDoes media coverage really help sell...
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Wine Industry Network
January 23, 2025

Wine Industry Insiders with Dr. Liz Thach, MW

In this episode, George sits down with Dr. Liz Thach, MW, President of Wine Market Council where she shares her incredible journey through the world of wine and education. From her adventurous upbring...
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Dr. Liz Thach WIN Insider Series
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Wine Industry Advisor
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August 14, 2024

Today's #winebiz news for #wineindustry professionals...

Afternoon Brief: How TikTok Could Transform the Wine IndustryWithin hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads...
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The Wine Marketing Council Women for WineSense Davis Estates Dr. Liz Thach California Grape Rootstock Commission Caymus Vineyards Dry Fly Distilling Inc. Patrick Donovan Hands Across The Valley Napa Farm Bureau
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Wine Business Institute at Sonoma State University
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February 27, 2024

Sonoma State University’s Wine Business Institute Announces 2023-2024 Scholarship Recipients

The Wine Business Institute (WBI) at Sonoma State University (SSU) announced the 2023-2024 scholarship recipients of the Wine Industry Scholars Program (WISP) and the Wine Business Institute Inclusive...
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scholarship
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Wine Industry Advisor
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January 22, 2024

In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine industry, will make a concerted push to help its members — and the industry as a whole — figure out how to boost wine’s popularity among younger consumers, as well as those who aren’t white.

Two Studies: Wine Market Council Explores Demographics and EngagementWine Market Council seeks answers to perception and consumption challenges By Jeff Siegel   In 2024, the Wine Market Council, ...
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wine consumers Liz Thach Wine Market Council
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Wine Industry Advisor
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September 14, 2022

Her passion is wine, and she has visited most of the major wine regions of the world (across more than 65 countries).

Turning the Tables on Dr. Liz Thach, MWBy Carl Giavanti Dr. Liz Thach, MW, is a freelance wine writer, wine market expert, researcher, educator and consultant based in California’s Napa and Son...
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Dr. Liz Thach
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WineGlass Marketing
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May 11, 2021

Luxury Brands Up Their Marketing Game

Coco Chanel once said, “The best things in life are free. The second best are very expensive.” The mistress of iconic fashion couldn’t have stated it more succinctly. Luxury today, a...
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Wine Industry Advisor
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January 28, 2021

Planning a Virtual Wine & Food Pairing for the Chinese New Year

by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New Year, because it is celebrated across many Asian countries. Based on the Lunar cal...
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Fiona Fang Liz Thach
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Wine Industry Advisor
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January 18, 2021

Why Are Generation Dates Not Consistent?

Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study.....
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Wine Business Editorial Liz Thach
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Copper Peak Logistics
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September 16, 2020

Luxury Wine Marketing: 5 Key Insights

Recently, I watched a presentation by Peter Yeung and Dr. Liz Thach in anticipation of reading their new book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Their book is based ...
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Luxury
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