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Highway 29 Creative
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March 27, 2026

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's...
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Wine Industry Careers
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November 10, 2025

#WineCareers - Muse Vineyards is seeking a Tasting Room Staff Member

Tasting Room Staff Member at Muse Vineyards
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WineCareers Wine Careers Wine Industry Careers Wine Jobs Now Hiring Wine Industry Jobs Careers Muse Vineyards Tasting Room Staff Tasting Room Jobs
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WISE
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September 05, 2025

Breaking Down the Silos: The New DTC Model for Winery Success

For years, the direct-to-consumer (DTC) model for wineries was built in clear, separate silos: the Tasting Room team poured and sold wine, the Wine Club team managed membership and retention, and the ...
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Highway 29 Creative
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September 01, 2025

From Tasting Room to Text Message: Why SMS Marketing Is the New Pour

Your Customers Check Texts Faster Than Emails, So Why Are You Still Only Relying on Inboxes?The typical American checks their phone 96 times a day, that's once every 10 minutes.While your carefull...
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Highway 29 SMS Marketing SMS Hwy 29 Highway 29 Creative Winery Marketing Wine Club Wine Club Retention
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VinterActive LLC
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July 15, 2025

New AI Concierge Chatbot Delivers 24/7 Hospitality to Sell More Wine

Design Your Own Custom AI Concierge for FREEAffordable pricing starts @ $69/moWebsites, not tasting rooms, are the first point of contact for most consumer journeys. Still, too many merchants gre...
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#AI #Chatbot #Concierge
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Vinoshipper
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July 09, 2025

Vinoshipper Launches POS 2.0 with Tab Management, Solidifying Position as Complete Tasting Room Solution

Windsor, CA – July 9, 2025 - Vinoshipper, the leading direct sales wine commerce platform, announced the launch of their POS 2.0, a major upgrade to its point-of-sale system featuring new t...
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POS 2.0
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Highway 29 Creative
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June 18, 2025

The Right Influencers for Your Winery (Hint: It’s Not Who You Think)

Most wineries get influencer marketing wrong.They partner with wine influencers, people whose entire brand is sipping wine on camera, swirling glasses, and rattling off tasting notes. The problem? The...
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Highway 29 Highway 29 Creative Marketing influencer
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WISE
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June 05, 2025

In Tough Times, Every Guest Counts: Why Mystery Shopping New Tasting Room Staff Is More Essential Than Ever

Let’s face it—these are tough times. As the economy shifts and visitor traffic ebbs and flows, wineries are tasked with doing more with less. That means every single guest matters more tha...
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Corksy
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May 27, 2025

5 Powerful Ways Wine Club Tech Should Empower (Not Exhaust) Your Manager

Wine clubs have long been the heartbeat of Direct-to-Consumer (DTC) revenue for wineries. With dependable quarterly allotments, they’ve offered a level of predictability that few other channels ...
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Corksy SellMoreWine Wine Club DTC DTCSoftware Wine Club Management Wine Club Tools
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InnoVint
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May 20, 2025

Say Goodbye to Spreadsheets: Meet SUPPLY, Your New Inventory Management Solution

InnoVint’s new inventory management product, SUPPLY, is now available to all wineries, bringing real-time visibility, compliance confidence, and operational clarity to case goods management.Wine...
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