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June 02, 2025

Wine Road Elects Six New Board Members, Including New President

Wine Road Elects Six New Board Members, Including New PresidentInfusion of leadership marks one of the largest board transitions in recent yearsHealdsburg, CA, May 30, 2025 — Wine Road, the prem...
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February 18, 2025

Younger Consumers & Wine: 7 Proven Marketing Strategies

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, th...
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January 31, 2025

Valentine's Day Marketing: 14 Strategies to Capitalize on Love and Wine

Valentine’s Day isn’t just for flowers and chocolates—it’s also a prime opportunity for wineries to boost sales, attract new customers, and strengthen existing relationships. T...
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January 30, 2025

Pinterest Predicts: 7 Trends Wineries Must Leverage in 2025

Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that winerie...
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January 29, 2025

How to Attract Younger Wine Audiences: 20 Small Shifts for Big Results

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdate...
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September 23, 2024

Master Winery eCommerce Success: Your Ultimate SEO Checklist to Boost Sales

While winery eCommerce has been around for a while, many wineries did not fully embrace this direct-to-consumer (DTC) channel until they were forced to during the pandemic. Some wineries have adapted ...
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May 07, 2024

#Hashtag Handbook: Spruce up your feed with these simple techniques

SPRUCE UP YOUR FEED WITH THESE SIMPLE TECHNIQUESHashtags, once dismissed as mere digital decoration, have evolved into indispensable tools for social media optimization. Understanding their significan...
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February 15, 2024

Wine Road Unveils Exciting New Ambassador Program to Celebrate Sonoma County!

   Wine Road Unveils Exciting New Ambassador Program to Celebrate Sonoma County! For Immediate Release February 15, 2024 Northern Sonoma County, CA – It's not j...
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February 24, 2023

Press Kit vs Media Kit

Make sure you have the right information for the intended audienceBy Leeann FroeseIf you are a brand or person hoping to gain earned media and get your name in the press, you are going to want to put ...
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January 06, 2023

Does Meta Matter Anymore?

What To Make Of The Online Advertising Crash.As we’re planning with our clients for 2023, one question frequently popping up is the viability of Meta (the company that owns Facebook, Instagram, ...
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