WiseConn
4140 N. Brawley Ave Suite 101, Fresno, California, United States of America, 93722
Oak Wise, Inc.
809 Black Diamond Way, Lodi, CA, United States of America, 95240
WISE
Po Box 2089, Napa, CA, United States of America, 94559
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January 14, 2026

Preparing for Potential Distributor and Retailer Bankruptcies

With the expected continuing market correction of the alcohol beverage industry to consumer demand, wine producers are preparing for potential bankruptcies or shuttering of trade purchaser businesses ...
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January 14, 2026

How LibDib Is Building the Future of Alcohol Logistics: Two New Partnerships, One Seamless Path for Makers

"Victory is the beautiful, bright-colored flower. Transport is the stem without which it could never have blossomed.” Winston ChurchillIn the evolving world of wine and spirits distribution...
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January 12, 2026

Strong Leaders. Healthy Teams. Successful Wineries.

WHY: We believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success.HOW: We serve by continually raising the bar for pr...
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January 08, 2026

Importers Eagerly Await Supreme Court Decision on IEEPA Tariffs and Potential Tariff Refunds

Alcohol beverage importers may finally get their answer from the United States Supreme Court this week on the validity of the Trump Administration’s tariffs issued pursuant to the International ...
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January 07, 2026

WISE Marks a Decade of Mystery Shopping Insights, Revealing What Separates Top-Performing Tasting Rooms

Ten years of data show execution, not traffic, is the defining factor in DTC successAs wineries navigate softer tasting room traffic, rising costs, and heightened pressure on Direct-to-Consumer perfor...
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December 05, 2025

Alcohol Beverage Industry Marketing Pitfalls to Avoid in 2026

POSTED BY  Theresa Barton CrayAs we near the close of a challenging year for the alcohol beverage industry, suppliers are understandably looking for creative marketing campaigns to boost sales. U...
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December 02, 2025

How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob...
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December 01, 2025

Reading Your Vineyard’s Signals with Automation

Vineyards communicate long before the fruit shows any stress. Subtle shifts in canopy color, changes in shoot vigor, and even small variations in soil texture can reveal how each block is responding t...
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December 01, 2025

Commerce7 Launches New “Data Drop” Series, Making Advanced DTC Insights More Accessible Than Ever

Commerce7 today announced the launch of Data Drops, a new ongoing series designed to deliver timely, digestible insights that help wineries understand what is really driving direct-to-consumer perform...
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December 01, 2025

RedChirp and WISE Announce Strategic Webinar to Help Wineries Capture More Guest Data and Drive Sustainable DTC Growth

Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve on...
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