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December 22, 2025

Saxco Update: Steady-Going End to 2025; Preparing for 2026

Another month of calmNovember typically marks the end of a new harvest and the middle of our busiest sales quarter. October’s government shutdown created unbelievable market uncertainty. But wit...
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December 02, 2025

How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob...
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November 26, 2025

The People We Most Want to Read This Thanksgiving Message Will Probably Never See It

Let me start by stating something ironic:The people we most want to say Thank You to — the people in the trenches of selling wine — are the ones who are least likely to see this message.Th...
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November 18, 2025

The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin...
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November 12, 2025

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar...
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November 04, 2025

Meta Ads, Miracle Results: Targeting Holiday Gifting Intenders Without Wasting Budget

Meta Ads, Miracle ResultsIf your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were bu...
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November 04, 2025

Finding Gratitude in Challenging Times: A Thanksgiving Reflection on the Wine Industry

by Stacey HeuerAs we approach Thanksgiving, it’s a time to pause and reflect on the past year—the lessons we’ve learned, the challenges we’ve navigated, and the many things we ...
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October 15, 2025

5 Ways to Sell More Wine During the Super Bowl of Ecommerce

Friends, when it comes to wine and e-commerce, what’s your Super Bowl?It’s Black Friday–Cyber Monday, or BFCM. No contest.It’s the weekend when your e-commerce channel needs to...
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October 07, 2025

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick WinsAs we barrel into OND — the most critical sales...
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