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Highway 29 Creative
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November 12, 2025

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar...
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Highway 29 Creative
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October 07, 2025

Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#...
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Highway 29 Highway 29 Creative Marketing Retention Marketing Strategy Gen z Younger Wine Consumers Wine Marketing
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VinterActive LLC
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October 01, 2025

CEO's Corner: The Perils of Using AI to Replace Entry-Level Jobs

The Perils of Using AI to Replace Entry-Level JobsEXCERPT FROM: AI Wine Marketing News by VinterActivePerhaps you’ve read the headlines about entry-level workers struggling to find jobs due to t...
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#AI #WineBusiness #ExecutiveManagement #HumanResources
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Highway 29 Creative
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August 28, 2025

Segmentation Strategies for Wine Clubs: One List Doesn’t Fit All

Every member of your club is not exactly the same. So why are you treating them that way?The typical winery sends identical emails to every member of their club, from the first-time joiner who discove...
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Highway 29 Highway 29 Creative Wine Club Wine Club Segmentation
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Angelsmith, Inc
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July 02, 2025

Looking Beyond Instagram: Five Untraditional Channels For Wineries To Ignite Real-World Visits

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram...
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VinterActive LLC
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July 01, 2025

AI Wine Marketing Solutions: Discerning Hype vs. Reality in 2025

Discover Pragmatic AI Tools to Help Wine Marketers in 2025Cut through the hype with AI Wine Marketing NewsBelieve it or not, it's been two years since AI tools made their debut in DTC wine marketi...
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#AI #Winemarketing
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VinterActive LLC
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June 18, 2025

AI Wine Marketing News - Subscribe for Free Now

Free Educational Resource from VinterActive- Grow Your Business & Career -"Let There Be Light!"For wine marketers navigating choppy waters, it’s hard to know if AI is friend or foe...
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#AI #WineMarketing
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VinterActive LLC
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June 03, 2025

Meet Miri: AI Advisor Helps Any Wine Marketer for FREE!

AI Wine Marketing Agents Help Small Brands InnovateThe AI revolution has finally come for DTC wine marketers!We’re not talking about creepy 6-fingered hands or generic copy generated at the spee...
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#AIwinemarketing
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VinterActive LLC
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May 21, 2025

Wine Marketers: You’re Probably Using AI Wrong

Wine Marketers: You’re Probably Using AI WrongHere's the way to work with your AI Marketing Assistant...Earlier this year, I leaned into GenAI to learn how it might help wine marketers survi...
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#AI #WineMarketing
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Angelsmith, Inc
May 20, 2025

Winery marketers embracing brevity, relevance, and native content see better results across email, social, and SMS.

As Q1 closes, emerging trends in marketing technology are pointing to one consistent theme: intentionality. According to a recent Angelsmith report, successful wineries are trimming the fat from their...
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