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WineGlass Marketing
April 29, 2024

New Data on Wine Consumption Trends: Exploring Generational Shift from Boomers to Millennials & GenX

This research study will look at two distinct targets of wine drinkers — Millennials and Gen X — and look for purchase triggers and consumption patterns around wine...
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WineGlass Marketing
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April 11, 2024

New Research on Wine Consumption Trends: Navigating the Generational Shift from Boomers to Millennials & Gen X

We keep hearing that “wine consumption habits” are changing, Baby Boomers are aging, and that we should pay attention to new customer groups…but what does that mean? How are other a...
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WIN webinar wine consumption trends research study
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Wine Industry Advisor
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February 22, 2016

Will Marijuana Be the Next Great Wine Industry Disruptor?

by Dawn Dolan The biggest disruption to the American wine industry was Prohibition, which shut down some eighty percent of existing wineries in the period 1920-33. After the repeal, it took over 60 ye...
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