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January 13, 2026

DTC Wine Symposium HipMap With Local Monterey Recommendations

HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Sympo...
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December 18, 2025

Alexander Valley Winegrowers & HipMaps Collaborate to Enhance Visitor Experience

HipMaps and Alexander Valley Winegrowers (AVWG) have collaborated to bring AVWG's 40-year legacy to life through a custom-designed HipMap and interactive app experience!A Community Built on Family...
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September 04, 2025

Today’s wine associations face rapidly changing consumer preferences, evolving demographics and new expectations for relevance and engagement. Rather than viewing these pressures as challenges, associations have an opportunity to lead by embracing innovation and extending their reach.

When Wine Associations Face Change: Turning Challenges into OpportunitiesThis is a pivotal moment for wine associations. The industry has a chance to move beyond tradition and truly embrace todays div...
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July 17, 2024

HipMaps Boosts Wine Associations’ Marketing With Interactive App & Branded Map

Increase customer engagement and improve your wine association’s marketing efforts with a custom branded map utilizing HipMaps’ interactive app! We make it easy to...
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November 09, 2020

EU and US Wine Sectors Renew Their Call for Negotiated Solution to Aviation Dispute

CEEV and Wine Institute Urge De-escalation of Trade Tensions and the Immediate Suspension of all Retaliatory Tariffs on Wine WASHINGTON, DC AND BRUSSELS – Following the European Commissio...
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September 16, 2016

Running Winery Associations from the East Coast to the West Coast: Meet Morgen McLaughlin

by Allison Levine Running a wine association takes a tireless multi-tasker. The job is a combination of strategy, business development, marketing, finance and politics. It takes understanding the need...
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July 22, 2016

Don't Forget The Wine!

One of the things I say most often in my seminars for wineries and wine associations is,“It’s not all about the wine.”  So today’s blog is a little different, in that I ha...
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