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October 30, 2025

Beyond Pretty Pictures: How A Custom-Designed Vineyard Map Turns Tasting Room Visits Into Educational Experiences

Tasting room guests aren't looking for just a pour – they're craving understanding and a deeper connection to your brand. Your guests want to know why your Pinot Noir vineyard is in a co...
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October 09, 2025

Facebook/Meta: Turning Fans into Wine Club Members

Facebook/Meta: Turning Fans into Wine Club MembersExpanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook.Whi...
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October 07, 2025

Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#...
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August 25, 2025

Boosting Wine Club Retention & Loyalty with Awtomic Moments

When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment fee...
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August 15, 2025

The Ultimate OND Holiday Sales Playbook for Wineries

9 proven strategies to maximize Your October, November, December revenue October, November, and December (OND) are the biggest sales months of the year for your business, and if done right, not j...
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August 06, 2025

Why Wineries Are Embracing Fractionalized Wine

Fractionalized formats—like 100ml glass bottles—are more than a trend. They’re a strategic tool helping wineries expand their reach, elevate experiences, and diversify their revenue ...
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August 05, 2025

Wine Club Fatigue Is Real: How to Reignite Member Engagement in 2025

Are Your Wine Club Members Ghosting You? Here's WhyYour wine club members are breaking up with you, but they're not telling you why. They're just... disappearing.The numbers are stark: Sil...
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July 30, 2025

10 Inspiring Ways to Sell More Wine DTC TODAY

Perspective is Everything: Are You Waiting or Winning?There are two ways to look at today’s tasting room traffic rollercoaster:You can dwell on empty seats, tight budgets, and yesterday’s ...
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May 07, 2025

Seasonal Wine Club Promotions: How to Plan Your Campaigns Using Your Website

Seasonality isn’t just about weather; it’s about mindset. Your customers’ buying habits shift with the seasons, and the wineries that understand how to tap into those rhythms are the...
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April 04, 2025

Bringing the Tasting Room Home: Why Virtual Wine Tastings Are More Valuable Than Ever

Amanda Castorena and Merilee AndersonLet Amanda Castorena and Merilee Anderson dive into why virtual tastings should still matter to you:With travel costs on the rise, visiting wine country may feel l...
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