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January 27, 2026

FROM POUR TO PURPOSE

Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes...
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December 02, 2025

How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob...
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September 10, 2025

The Future of In-Person Service: Why Wineries Need a Mobile POS

Great wine brings people to your winery. Great service brings them back. And today, nothing elevates service like a Point-of-Sale (POS) that lets you meet guests anywhere, from the vineyard lawn to a ...
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August 26, 2025

📬 Say Goodbye to Inbox Overload: How WineSpot’s Email Bot Turns Messages Into Resolutions

If you’re running a winery, you already know that customer emails don’t trickle in — they flood.Especially around wine club releases or holiday shipping, your team’s inbox beco...
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August 06, 2025

Forklift Safety Reinvented: Inside the Hyster Pedestrian Awareness Camera System

In warehouses where people and machines operate in close quarters, pedestrian safety is a critical concern. At the recent PMH Forklift Safety event in Seattle, attendees witnessed firsthand how techno...
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July 23, 2025

The Secret Weapon for Your Wine Social Media Content?

Not gonna lie. I’d never thought about it in quite that way.But when I got to talking with a friend this week about his work building social media content at a well-known winery, I wondered why ...
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May 30, 2025

2025 Packaging Regulations Outlook

The calendar flip from 2024 to 2025 heralded several new packaging regulations, rulemaking updates, and bills with significant implications for consumer packaged goods in North America and Europe.Rece...
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May 14, 2025

Top Winery Website Mistakes That Are Costing You New Members

Your website is one of your most powerful tools for attracting and retaining wine club members, but here’s the hard truth: too many winery websites are falling short. In a world where mobile usa...
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March 26, 2025

Timely Update for Suppliers Shipping to Oregon

There are two new requirements involving the recycling of wine containers in Oregon: one covering wine in bottles or other types of packaging, and one covering wine in cans. The former will be covered...
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November 20, 2024

Roy Chapin, 4 Winds Winery - WiseConn Testimonial

In regions like Napa, irrigation automation is more than just a tool—it’s essential for ensuring the health and quality of the vines. 🍇Roy shares how transparency in automation has...
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