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September 23, 2024

Master Winery eCommerce Success: Your Ultimate SEO Checklist to Boost Sales

While winery eCommerce has been around for a while, many wineries did not fully embrace this direct-to-consumer (DTC) channel until they were forced to during the pandemic. Some wineries have adapted ...
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July 20, 2023

Boosting Your Winery’s SEO: A Guide to Online Success

In today’s digital age, having a solid online presence is essential for businesses of all types, including wineries. Search engine optimization (SEO) is crucial for attracting organic traffic an...
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December 06, 2021

Stop missing out on press features and profiles

How to build a compelling media page for your wineryImagine this: a wine journalist is about to publish a review of one of your winery’s recent releases. They are going to recommend the bottle f...
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June 07, 2021

The Power Of Copy in Ecommerce

How to use messaging that sells more wine onlineWhile the idea of copy, when it comes to content and marketing, often focuses on the big ticket items such as blog posts and newsletters, some of the mo...
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April 26, 2021

Easy to implement marketing tools for wineries (Part 2)

Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan.Did you catch Outshi...
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February 06, 2019

On All Fronts: An Interview with Jeremy Benson, President of Benson Marketing Group

Jeremy Benson is the president of Benson Marketing Group, a leading marketing agency to makers and sellers of wine and spirits around the globe, with offices in Napa Valley, New York, and Paris. Jerem...
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