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October 23, 2025

WIN Insider Series with Joel Peterson

Joel Peterson, Executive Director of the Paso Robles Wine Country Alliance, shares his journey into the wine industry and discusses what makes Paso Robles unique as both a wine destination and recogni...
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April 07, 2025

Today's #winebiz news for #wineindustry professionals...

Afternoon Brief: National Association of Wine Retailers Statement on TariffsThe NAWR believes free and fair trade is the cornerstone of a robust wine economy both in the US and internationally. When b...
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January 23, 2025

Today's #winebiz news for #wineindustry professionals...

Afternoon Brief: 2025 SVB Report: Pulling No PunchesThe U.S. wine market, given declining sales and inventory logjams at the retailer and wholesaler level, should yield what the reports author, Rob Mc...
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March 29, 2021

Paso Robles Wine Country Announces Virtual Auction Giving Access to One-of-a-Kind Experiences

Over 25 Unique Lots Help to Fund Local High School Scholarships March 29, 2021 (Paso Robles, CA) – The Paso Robles Wine Country Alliance (PRWCA) today announced the launch of their first-ever Pa...
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January 12, 2021

The Beckett Family Named the 2020 Paso Robles Wine Industry Persons of the Year

2021 Paso Robles Wine Country Alliance Board of Directors Installed JANUARY 12, 2021 (Paso Robles, CA) Announced today, the Beckett Family, founders and owners of Peachy Canyon Winery, are named the 2...
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November 23, 2020

2020 Paso Robles Wine Vintage Set to Be Most Memorable on Record

Minimal Impact from Smoke and Heat Spikes During the Historic Wildfire Season PASO ROBLES, CALIFORNIA – November 20, 2020 – The Paso Robles Wine Country Alliance (PRWCA) announced the en...
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February 19, 2016

Guerrilla Marketing

Using guerrilla marketing, which is low cost, innovative and somewhat unconventional marketing techniques that are a great way to obtain maximum exposure for a product or company, can work well for co...
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