vinSUITE
1625 Trancas St #2280, Napa, CA, United States of America, 94559
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March 27, 2026

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's...
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January 16, 2026

The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report

The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine ...
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January 15, 2026

Silicon Valley Bank Releases 25th Annual State of the US Wine Industry Report

Demand decline improving with stabilization on the horizonSilicon Valley Bank (SVB), a division of First Citizens Bank, today released its 2026 State of the US Wine Industry Report. Widely regarded as...
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January 15, 2026

Wine Club Retention Strategy: What to Do With At-Risk Members

Stop reacting to cancellations. A proactive strategy for spotting and saving at-risk wine club members before they leave.vinSUITE BlogWine Club Retention Strategy: What to Do With At-Risk Members&nbsp...
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January 07, 2026

WISE Marks a Decade of Mystery Shopping Insights, Revealing What Separates Top-Performing Tasting Rooms

Ten years of data show execution, not traffic, is the defining factor in DTC successAs wineries navigate softer tasting room traffic, rising costs, and heightened pressure on Direct-to-Consumer perfor...
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January 06, 2026

DP&F Law Welcomes Former Wine Institute Vice President and General Counsel Tracy Genesen to Alcohol Beverage Law Practice

Napa, CA (January 6, 2026) – Dickenson Peatman & Fogarty (DP&F) is pleased to announce that attorney Tracy Genesen, former Vice President and General Counsel for Wine Institute, has...
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January 05, 2026

Year-End Financial Cleanup for Wineries: Why “Good Enough” Is No Longer Enough

For wineries, year-end is not simply an accounting exercise. It is the point at which financial discipline either shows up or years of small compromises finally catch up.Too many wineries treat year-e...
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December 09, 2025

California to allow DTC shipping of spirits

California has generated considerable excitement in the industry by offering a DTC permit allowing craft distillers across the country to ship their products directly to consumers in California, one o...
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December 05, 2025

Wine industry 2026: your blueprint for thriving in the new era

Navigate shifting tastes, rising digital expectations, and the next wave of opportunity.The wine industry stands at a crossroads. After years of challenging market conditions, 2026 is expected to be a...
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December 01, 2025

Commerce7 Launches New “Data Drop” Series, Making Advanced DTC Insights More Accessible Than Ever

Commerce7 today announced the launch of Data Drops, a new ongoing series designed to deliver timely, digestible insights that help wineries understand what is really driving direct-to-consumer perform...
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