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November 03, 2025

Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition ...
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Wine Industry Advisor
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October 03, 2024

Today's #winebiz news for #wineindustry professionals...

Afternoon Brief: Wine Marketing Surfs the Youth EdgeTrying to attract new wine drinkers is a sensible policy, but how young do some campaigns want them to be?
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WineGlass Marketing WarRoom Cellars Sonoma County Winegrowers Come Over October Willamette Valley Wine Foundation Breakthru Beverage Group Highway 29 Nine North Wine Co. 5Forests Blended Technologies
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Wine Industry Advisor
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August 26, 2024

Today's winebiz news for wine industry professionals...

Afternoon Brief: Smoke Taint Revolution - Carbon Fabric to Become Vineyard-Wide NettingAs wildfires become more frequent and intense due to climate change, the need for smoke taint prevention has neve...
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Project Zin Mauritson Wines Down Syndrome Connection of the Bay Area The Garagiste Wine Festival Hoopes Winery Napa County Farm Bureau Peter Rumble Paul Armstrong Justin Chearno The Four Horsemen Beverage Trade Network
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Wine Industry Advisor
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May 20, 2024

Today's wine business news for wine industry professionals...

Afternoon Brief, May 20thWine Comes Roaring Back: Is all the panic about wine's decline much ado about nothing?...
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Baytree Lane Vineyard Sonoma State University School of Business and Economics Wine Business Institute BMO Financial Four Sisters Ranch Vineyards & Winery Broken Earth Winery Wein-Bauer Q.S.S. Rare Wines Domaine Terra Vecchia Wine and Spirit Trade Association
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Wine Industry Advisor
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April 18, 2024

Today's wine business news for wine industry professionals...

Afternoon Brief, April 18thE-Tongue Can Detect White Wine Spoilage Before Humans Can: While the electronic tongue bears little physical resemblance to its namesake, the strand-like sensory probes of t...
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Journal of Food Science Wine Sales Symposium Bâtonnage Forum Artesa Vineyards & Winery Women for Winesense Paso Robles Wine Country Alliance Foley Family Farms Willamette Valley Wineries Association Pinot in the City Beverage Trade Network
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Wine Industry Advisor
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February 12, 2024

Today's wine business news for wine industry professionals...

Afternoon Brief, February 12thNapa Finds Itself in Court: Napa authorities – and several of the region's wineries – have been ordered to attend court, but no one is quite sure why...
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Sonoma County Fundación de la Voz de Los Viñedos Oregon Wine Symposium William Chris Wine Company World’s Best Sommeliers’ Selection Crurated Wine Spectator Lodi Wine Bella Oaks Maggy Hawk Wines Ciatti Company
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Wine Industry Advisor
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February 01, 2024

Today's wine business news for wine industry professionals...

Afternoon Brief, February 1stVinoshipper Releases 2nd Annual Craft Wine Direct Sales Report: Vinoshipper, the nation’s largest Direct-to-Consumer (DTC) wine shipping platform with more than 3,0...
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Vinoshipper American Fine Wine Competition & Gala SIP Certified Reustle-Prayer Rock Vineyards Serendipity Wines Obvious Wines LearnAboutWine.com Primum Familiae Vini Republic National Distributing Company APS Packaging and Automation
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WineDirect Fulfillment
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October 12, 2016

New WineDirect Fulfillment Center Now Open in Santa Barbara County

Local wineries can take advantage of a brand new, state-of-the-art warehouse and shipping facility just in time for the busy holiday season This week, WineDirect’s newest fulfillment center shi...
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G3 Enterprises
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April 13, 2016

Wine Conversations — 3rd Annual Global Wine Tasting

A global tasting and marketing forum with Evan Goldstein & Devon Broglie DIAM and G3 Enterprises invite you to the third annual Wine Conversations: A Global Tasting and Marketing Forum in Napa Val...
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