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January 10, 2022

SMS vs. Email: When Should Wine Marketers Use Each Tactic?

Are you using the best tactics for your wine marketing?For the last twenty years, wineries have emailed their customers and prospects. Now changing times have consumers more interested in text me...
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August 04, 2021

3 Email Marketing Changes Wineries Need to Make Right Now

You Can Thank Apple for This...After 18 months of unrelenting change, I suspect the last thing most wine marketers need right now is another challenge. But that’s precisely what recent changes a...
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May 12, 2021

New Research Reveals the Top-5 Automated Email Wine Sales Campaigns of 2021

Customer-triggered messages perform 8-to-100 times better than email blastsOur friends at Listrak just released their 2021 ECOMMERCE EMAIL BENCHMARKS showing the top performing automated email sa...
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April 28, 2021

Commerce7 Customer Tags Now Powering Automated Wine Marketing

Better Targeting of Automated Email & Text Messaging for WineriesPreferencePro - Commerce7 Edition was created by an experienced team of industry leaders in direct marketing, ecommerce and wine sa...
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April 13, 2021

Forget Me Not - The Power of Abandoned Cart Campaigns for DTC Wine Marketing

Recover 20-30% of "Lost" Online Wine Sales Using Automated Abandoned Cart RemindersAbandoned shopping carts cost U.S. wineries over $1 Billion each yearSavvy wine marketers know that most U....
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March 18, 2021

Hacking Your Online Wine Sales Growth with Automated Conversations

Hacking Your Online Wine Sales Growth with Automated Conversations63-90% more orders every monthSuccessful wine marketers are always looking for any edge they can get.That’s why we're sharin...
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March 03, 2021

Wine Marketing Myth - Bigger is Always Better

WINE MARKETING MYTH:BIGGER IS ALWAYS BETTERIt’s not easy being a DTC wine marketer.In the game of DTC sales, many marketing professionals already have the deck stacked against them without enoug...
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December 09, 2020

Are You Abusing Your Wine Marketing Lists?

VinterActive Wine Marketing Blog Are You Abusing Your Wine Marketing Lists? For many wineries, 2020 has quickly transformed our industry from a tourism-driven enterprise to a direct marketing b...
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October 28, 2020

NEW Enterprise-Level SMS/MMS Text Marketing for Wineries

LEVEL UP YOUR DTC WINE MARKETING WITH TEXT MESSAGING As a new generation of wine consumers discover their favorite brands, forward-looking wineries are discovering profitable new ways to engage their...
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