Created Co.
Costa Mesa, California, United States of America, 92626
Highway 29 Creative
49 Coldbrook St. NE, Grand Rapids, Michigan, United States of America, 49503
vinSUITE
1625 Trancas St #2280, Napa, CA, United States of America, 94559
VinterActive LLC
9548 Wellington Circle, Suite #104, Windsor, CA, United States of America, 95492
Sonoma Valley Vintners and Growers Alliance
783 Broadway Sonoma, Sonoma, CA, United States of America, 95492
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December 30, 2025

YOU CAN'T MARKET TO EVERYONE

WHY DEMOGRAPHICS STILL MATTER IN WINEAt first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s wil...
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December 02, 2025

Cultivating a Timeless Wine Brand in Changing Times: This Thursday at the WIN Expo

WIN Expo is Thursday (December 4, Santa Rosa).Adam Bird presents "Cultivating a Timeless Wine Brand In Changing Times" in the Sales & Marketing track.If you haven't registered: This ...
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November 20, 2025

WIN Insider Series with Adam Bird

In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industr...
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November 18, 2025

The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin...
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November 06, 2025

WIN Insider Series with Raquel Royers

In this WIN Insider Series interview, George speaks with Raquel Royers, the influential voice behind “Watch Me Sip” and a wine industry marketing professional making wine culture accessibl...
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October 07, 2025

Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#...
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October 07, 2025

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick WinsAs we barrel into OND — the most critical sales...
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October 01, 2025

CEO's Corner: The Perils of Using AI to Replace Entry-Level Jobs

The Perils of Using AI to Replace Entry-Level JobsEXCERPT FROM: AI Wine Marketing News by VinterActivePerhaps you’ve read the headlines about entry-level workers struggling to find jobs due to t...
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September 30, 2025

Supercharge your wine marketing efforts

The holiday season is one of the busiest times of the year, and your marketing needs to deliver results. Outshinery’s Marketing Calendar for OND 2025 is now available, giving you a clear roadmap...
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September 10, 2025

Boost Holiday Wine Club Sales with a Mobile App - Ready in 7 Days

Boost Holiday Wine Club Sales with a Mobile AppReady in 7 DaysLet’s not beat around the bush…Direct-to-consumer (DTC) wine sales are down, and fewer wine country visitors fill our tasting...
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