Awtomic (Washington)
Seattle, Washington, United States of America, 98109
Corksy
5281 California Ave. Suite 220, Irvine, California, United States of America, 92617
Redtie
We're Remote Working , Santa Rosa, CA, United States of America, 94901
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March 27, 2026

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's...
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January 16, 2026

The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report

The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine ...
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January 14, 2026

National Industry Report Drops Friday: Wineries continue to find success in people and place

National Direct Sales Report Webinar this FridayDate: January 16, 2026Time: 11am PSTRegister: https://wineindustryadvisor.com/event/vinoshipper-2026-national-direct-sales-report/Vinoshipper ...
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January 12, 2026

Wine Clubs in 2026: The New Playbook for Modern Winery Memberships

The wine club isn’t dying. It’s being rewritten.Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed.What has changed is the lifestyle of the...
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January 07, 2026

WISE Marks a Decade of Mystery Shopping Insights, Revealing What Separates Top-Performing Tasting Rooms

Ten years of data show execution, not traffic, is the defining factor in DTC successAs wineries navigate softer tasting room traffic, rising costs, and heightened pressure on Direct-to-Consumer perfor...
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December 23, 2025

C7 Bottled: What 22 Million Transactions Told Us About 2025

If we had to sum up the year in one word, it would be resilience. The data reveals a shift in where revenue came from this year, and who was willing to spend.But when you look past the top-line number...
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November 20, 2025

WIN Insider Series with Adam Bird

In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industr...
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November 19, 2025

Right-Sized Wine: Meeting Consumers Where They Are

Consumers are drinking differently. Smart wineries are packaging differently.The wine industry is entering a moment where packaging innovation is no longer a nice-to-have. It is becoming essentia...
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November 19, 2025

Cyber Week Winery Marketing Strategies to Boost Holiday Sales

Cyber Week Winery Marketing: Planning Smarter, Selling StrongerCyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it&rsquo...
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November 18, 2025

The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin...
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