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Highway 29 Creative
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March 27, 2026

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's...
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Protea Financial
January 16, 2026

The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report
The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine ...
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@silicon-valley-bank
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Protea Financial
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December 08, 2025

Future-Proofing Your Wine Brand: 5 Practical Ways to Build Resilience in Today’s Market
The wine industry is going through major market changes. Some wineries are posting growth, while others are facing flat or declining sales and increased financial pressure. The difference is not luck....
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@protea-financial @WINexpo
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WISE
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November 03, 2025

Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries
For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition ...
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vinSUITE
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August 18, 2025

vinSUITE’s State of the Industry: 3 Moves Growing Wine Clubs in 2025
Wine Club Symposium — Session 1State of the Industry: Why Wine Clubs? Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer ...
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vinSUITE Wine Club Symposium State of the Industry Session 1 wine club growth winery DTC tasting room signups flexible commitment pause skip swap cancel-save
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Highway 29 Creative
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August 05, 2025

Wine Club Fatigue Is Real: How to Reignite Member Engagement in 2025
Are Your Wine Club Members Ghosting You? Here's WhyYour wine club members are breaking up with you, but they're not telling you why. They're just... disappearing.The numbers are stark: Sil...
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Highway 29 Creative Wine Club Wine Club Retention Marketing
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Turrentine Brokerage
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February 25, 2025

Turrentine Market Update, February 2025
2.84; 20 Year FloorBy Steve FredricksAs we have reported over the last several days, the California's 2024 wine grape harvest was significantly lower than recent years, representing the smallest c...
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Grape Market Bulk Wine
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Andavi Solutions
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October 22, 2024

Pricing Strategy Simplified: How to Harness Pricing Data for Maximum Profitability
It’s very tempting to lower prices to stay competitive in a down market like ours, believing that’s what’s required to be competitive. But this should never be an intuitive, emotiona...
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Corksy
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March 18, 2024

Maximizing Your Wine Club’s Potential: Strategies for Growth and Retention
Wine clubs are essential for many wineries, providing a reliable revenue stream, helping with financial forecasting, and creating a community of brand ambassadors. Club members often account for a sig...
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Silicon Valley Bank
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January 22, 2024

The 2024 SVB State of the Industry Report & Replay Is Available for Download
Nearly 3,000 attendees from dozens of the wine-producing countries of the world tuned in on January 18th to hear from Rob McMillan, EVP & Wine Division Founder, Crimson Wine Group CEO Jennifer Loc...
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State of the US Wine Report
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