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[str_about_title] => About Wine Industry Advisor
[str_about] => 
The Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you.
Wine Industry Advisor
155 Foss Creek Circle
Healdsburg, CA 95448
(707) 433-2557
editor@wineindustryadvisor.com
Afternoon Brief
The Afternoon Brief is a summary of daily news headlines and top stories packaged in an email format and delivered to subscribers at the end of each business day. Subscription is provide for free to wine industry professionals.
Learn more & Subscribe
Expert Editorial Guidelines
The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor community and not as an advertising piece. This doesn't mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use.
You will be credited as the article's author with name and company logo as well as a link to your website or Wine Industry Network profile. If you are interested in writing an Expert Editorial for the Wine Industry Advisor, please contact editor@wineindustryadvisor.com with a brief summary of your article. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.
Expert Editorial examples
News Releases
The Wine Industry Advisor strives to be a resource of industry news and knowledge for wine business professionals. If your company, association, or institution has a press release that is relevant to the wine industry, please send it to editor@wineindustryadvisor.com and include the word press release in the subject line. We welcome inclusion of photos, logos, and links to additional information. All submissions will be screened for wine industry relevance by the editor before publishing to the press release section.
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[str_service_title] => Afternoon Brief
[str_service] => 
The Afternoon Brief is a summary of daily news headlines and top stories packaged in an email format and delivered to subscribers at the end of each business day. The Afternoon Brief is a natural addition to the Wine Industry Network's evolving platform of free business resources.
It is the mission of Afternoon Brief to deliver the most relevant day's news and stories for wine industry professionals every afternoon (excluding holidays). In addition, each brief will feature one of the following sections: Blogs, People, Suppliers, or Vineyard & Winery, and Friday's brief will recap the most important stories of the week.
In our current business culture, driven professionals want relevant news as soon as it's available. They simply want today's news today tomorrow is too late.
- George Christie, President of Wine Industry Network.
See the most recent Afternoon Brief and subscribe for FREE.
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[str_customer] => Here is a list of some of our current members:
- AaquaTools, Inc
- ACI Cork USA
- Advanced Viticulture, Inc.
- AEB USA
- AG-VBC USA Vineyard Equipment
- AIRGAS
- AL&L Crop Solutions
- Alkar Human Resources
- All American Containers Inc., of Tampa
- All American Containers Pacific Coast
- Allen Land Design
- Alta Vista Insurance Agency
- American AgCredit
- American Stainless Equipment
- American Tartaric Products, Inc
- America's Wine Trails
- Amorim Cork America
- Ample Industries, Inc.
- Antero & Tormey Law
- Anton Paar USA
- APEX Refrigeration Services
- Applied Process Cooling Corporation / APCCO
- ARTon Products
- ASL Print FX
- AstraPouch North America
- Baldwin Press, LLC
- Barrel Room Candles
- BASE Energy Inc.
- Bella Vita
- Bergin Glass Impressions, Inc.
- Beverage Supply Group
- Bouchard Cooperages
- Brand Reliant
- Brandt Insurance
- Breckenridge Software Technologies, Inc.
- Brick Packaging
- Bridge Analyzers, Inc.
- Burr Pilger Mayer, Inc.
- Bursick Wine Consulting, LLC
- C & E Capsules
- California Soda Company
- Cannon Water Technology Inc.
- Carle, Mackie, Power & Ross, LLP
- Carlsen & Associates
- Cascade Corporation
- Castoro Bottling Company
- CCL Label
- Central Coast Winery Equipment Show - 2013
- Chatterbox Wine Marketing Services
- Chemco Products Company
- Chris Maloney Crop Insurance Services LLC
- Chris's Stuff
- Christie Consulting
- CI Solutions
- Ciatti Company
- ClearBlu Environmental
- C-Line Express
- Cold Shot Chillers
- Collotype Labels
- Compli, Inc.
- Compliance Connection
- Conestoga-Rovers & Associates
- ConeTech Inc
- Cooperages 1912
- Copain Custom Crush
- Cornerstone Systems
- Criveller Group
- CRP Industries
- Crush Creative Packaging
- Cultivate Systems
- Custom Metalcraft
- Custom Wine Lids.com
- Debbie Douglas Designs
- Della Toffola USA Ltd
- DH Wine Compliance
- Divine Wine Compliance
- Duarte Nursery
- Eagle Transportation-Redwood Empire Wine Storage
- East Coast Crush & Co-Pack
- EliteLabel
- Eloquent U Marketing Solutions
- Elutriate Systems
- Enartis Vinquiry
- Encore Glass Inc
- Engineered Mechanical Systems
- ETS Laboratories
- Eurofins STA Laboratories
- eWinery Solutions
- Exchange Bank
- Farella Braun + Martel LLP
- Farm Supply Company
- Farmecology Labs
- Fernqvist Labeling Solutions
- Fior di Sole
- FleetwoodGoldcoWyard
- Flextank Inc.
- Fogg Filler
- FOSS North America
- Frank, Rimerman + Co. LLP
- FreeRun Winery Services
- FT System North America
- Fusion Technology Solutions LLC
- G3 Enterprises
- Ganau America
- Genesis Soils
- George Petersen Insurance Agency
- Geyrhalter Wine Group
- Gino Pinto
- Grapevine Communications
- Groskopf Warehouse & Logistics
- GrowTech, Inc.
- Guala Closures Group
- H&A Financing & Services
- H&W equipment Inc.
- HALL & BARTLEY ARCHITECTURE AND PLANNING
- Halsey Bottling
- Hanna Instruments USA
- Healdsburg Signs
- Houston Electric & Tel, Inc.
- Hygienic Pigging Systems U.S.A
- Hypac USA
- IDL Process Solutions Inc
- iGlobal Worldwide, Inc.
- In Short Direct Marketing
- INFACO USA Inc.
- Inflatable Packaging Inc.
- Infusion Spiral by The Barrel Mill
- Innovative Business Solutions, Inc.
- International Payment Solutions
- Inventiv Software
- Ironclad Industrial Coatings
- Janson Capsules
- Kendall Farms
- Kenneth P. Munson Architect
- Keyes Packaging Group
- Koch Membrane Systems
- Labeltronix
- Laffort USA
- Lakeview Vineyard Equipment, INC.
- Lallemand Inc
- Landmark Label Manufacturing Inc
- Langguth America, Ltd.
- LeaseMark
- Lebrun Labs LLC
- Lechler, Inc.
- Ledcor Construction Inc
- Lees Solutions
- LEROI Barrels
- Lescure Engineers Inc
- Linde Vineyard Supply
- Liquid Trade Solutions
- Longview Fibre
- Loprest Water Treatment Company
- M A Silva USA
- M.L. Henderson & Associates
- Matheson
- Maverick Enterprises Inc.
- Mavrik North America
- Mechanics Bank
- Meritage Specialty Packaging Ltd.
- Mesa Laboratories
- Mettler-Toledo CI-Vision
- MI Wine Barrel
- Midwest Grape & Wine Conference
- Missing Link Networks, Inc.
- Mission Capital Group
- Mitroff Consulting & Associates
- MK2 Engineers
- MONVERA GLASS DÃf⤰COR
- Moss Adams LLP
- MY EQUIPMENT DEALER
- Napa Barrel Care
- Napa Valley POS
- Napa Wooden Box
- Nelson Wine Executive Search
- New Wine Fundamentals Conference
- Nomacorc
- Northwest Distribution & Storage
- Oak Solutions Group
- OENODIA
- OMSO North America, Inc
- On-Target Spray Systems
- Orion Wine Software
- Owl Ridge Wine Services
- P&L Specialties
- Pacific Coast Chemicals Co
- Pacific Winemaking llc
- Pack n' Ship Direct
- Packagingarts, Inc.
- Pall Corporation
- Paper Systems
- Paragon Label
- Parkson
- Passalacqua, Mazzoni, Gladden, Lopez & Maraviglia
- PDC Europe
- Performance Design Group
- Phoenix Packaging
- Pickering Winery Supply
- Plumbline Studios, Inc.
- Polarclad Insulation
- Presque Isle Wine Cellars
- Primera Technology
- Proforma Integrated Solutions
- Pure Power Solutions
- QuakeGuardian
- Quality Wine Barrels Cooperage
- R.F. MacDonald Co.
- Radel Wood Products, Inc.
- Ranch Systems LLC
- Randox Food Diagnostics Ltd.
- Rapak
- Ray Carlson & Associates, Inc.
- ReCoop Barrels
- Recruiting Associates Network
- Redline Solutions
- Reliable Cork Solutions, LLC
- Resnick Amsterdam Leshner PC
- Reynolds Packaging, Inc.
- Romo Incentives Group
- Saury USA
- Saverglass, Inc
- Scholle Packaging
- Scott Laboratories, Inc.
- Signature Mobile Bottlers
- Silicon Valley Bank
- Social Candy, Inc.
- SolarCraft
- Sonoma Cast Stone
- St Helena Insurance Associates
- Stainless Fabrication, Inc.
- Straight Edge Staffing
- Summer Search
- Synergy Glass & Packaging Inc.
- Tapp Label Technologies Inc.
- Taylor Lombardo Architects, LLP
- TEC/Technical Engineered Coatings
- TechnoVineyard, Inc.
- TELISYS
- Terra Spase Inc
- The Bottle Meister, Inc.
- The Compleat Winemaker
- The Personnel Perspective
- The Vintner Vault
- The Wesselschmidt Group
- The Winemaker's Database
- ThermoPod
- Tom Beard Company
- Tonnellerie Quintessence
- Topco, Inc.
- TopNest Designs
- TricorBraun WinePak
- Trilogy Glass and Packaging
- Turrentine Brokerage
- TWGGA - Annual Conference & Trade Show
- Tyco Valves and Controls
- United Bottles & Packaging
- VA Filtration U.S.A.
- Valley Architects LLP
- Vanguard Visual Grafix
- VANTREO Insurance Brokerage
- Verallia
- Vin65
- Vineyard & Winery Management
- VingDirect
- Vinlogix, Inc.
- VinNOW by Update Software
- Vino Vessel, Inc.
- VinoEnology.com
- Vinops
- Vinotec Napa
- VinoTrac
- VinoVisit.com
- VinPerfect, Inc.
- Vintage 99 Label
- Vintage Crop Insurance Agency, Inc.
- VinTank
- Vintegrate
- Vintners Global Resource, LLC
- Virginia Dare
- Vivelys USA - Oenodev
- Walter H. Jelly Ltd
- Waterloo Container
- Wells Fargo
- West Wine Consulting
- Westec Tank & Equipment
- Will Chubb Photography
- Williams Compliance & Consulting Group, LLC
- WIN Media
- Wine Appreciation Guild
- Wine Country Classifieds
- Wine Country Payroll
- Wine Industry Technology Symposium
- Wine Management Systems
- WineAmerica Insurance
- WineCompliance.Com
- WineDirect
- Wineries Unlimited
- Winery Advisor
- Winesecrets, Inc.
- Winetech
- WineWare Software
- Wineweb Enterprises Inc
- World Wine Bottles & Packaging
- Wright Labels
- WS Packaging Group Inc
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Advertising with the Wine Industry Advisor
We greatly appreciate our advertisers make it possible for us to serve our wine industry readers and subscribers with quality content for free. In return we do our best to insure that the placements of the ads are more than worth the cost. We of course provide metrics for the performance of the ad spaces and individual ads, but impression counts can be deceptive if ads are placed poorly and compete with too many other ads or content.
As a part of the Wine Industry Network, we offer significant discounts on our ad spaces for Wine Industry Network members, both on our Wine Industry Advisor onsite ads, 20% member discount, and Afternoon Brief daily email newsletter, 25% discount.
Wine Industry Advisor website ads
| Ad Location |
Dimensions |
Price |
Member Price |
| Sidebar |
300 by 200 pixels |
$500/month |
$400/month |
| Post Header/Footer |
630 by 80 pixels |
$500/month |
$400/month |
Sidebar Ad
This ad space is visible on every page of the Wine Industry Advisor site including the front page. This ad space rotates 5 ads in 12 seconds segment each.
Post Header/Footer
This is an ad package that includes the space above every post and below to insure visibility from the top through the bottom of every article on the Wine Industry Advisor EXAMPLE. These ad spaces rotate 5 ads in 12 seconds segment each.
Afternoon Brief
| Ad Location |
Dimensions |
Frequency |
Price |
Member Price |
| Trending Story |
520 by 64 pixels |
Weekdays |
$400/week |
$300/week |
| Today's News |
520 by 64 pixels |
Weekdays |
$300/week |
$225/week |
| Blogs |
520 by 64 pixels |
Monday |
$60/week |
$45/week |
| People |
520 by 64 pixels |
Tuesday |
$60/week |
$45/week |
| Supplier News |
520 by 64 pixels |
Wednesday |
$60/week |
$45/week |
| Vineyard & Winery |
520 by 64 pixels |
Thursday |
$60/week |
$45/week |
| Top Stories of the Week |
520 by 64 pixels |
Friday |
$60/week |
$45/week |
Click for full view
Each Afternoon Brief has four segments: The trending story, today's news, the weekday segment, and a featured video. Please note that the prices are per week and there is a 4 week minimum insertion. If you haven't seen the Afternoon Brief, you can subscribe here or take a look at an Afternoon Brief example. The Afternoon Brief is emailed to 20,000+ wine industry subscribers every weekday afternoon.
For more information and metrics, please contacteditor@wineindustryadvisor.com or call 707-433-2557 x 104.
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Subscribe to the Afternoon Brief
* indicates required
Email Address *
First Name *
Last Name
Company Name *
Job Title Category Owner / Executive / General ManagerOperations / FacilitiesProduction / WinemakingTasting Room / Wine Club / Direct SalesVineyard OperationsWholesale Sales & Marketing
Job Title
Address
City
State
Zip Code
Company Web Site
Â
Â
Â
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[str_whatsnew_title] => Top 5 Podcast Episodes of 2025: Real-World Knowledge for Vineyard Professionals
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Presented by Vineyard Team, the Sustainable Winegrowing Podcast continued to be a go‑to resource for vineyard and winery professionals, delivering timely, practical insights straight from researchers and growers shaping the future of sustainable viticulture. From hybrid grapes and soil health to AI‑driven climate strategies and market dynamics, last year’s five most listened‑to episodes offered information listeners can apply immediately in their operations.
Beyond Foxy: The Case for Hybrid Winegrapes
Episode 274 | Listen now
Forget everything you thought you knew about hybrid grapes. Adam Huss (Centralas Cellars) makes the case for these resilient, quality-driven varieties and why they’re gaining traction in a warming world.
Fungicide Resistance in Powdery and Downy Mildew: 10 Years of Vineyard Research
Episode 278 | Listen now
Ismail Ahmed Ismail (South Australian Research and Development Institute) unpacks a decade of data on fungicide resistance. Find out what works, what doesn’t, and how to keep your spray program effective.
A Vineyard Research Site to Study Soil Health
Episode 262 | Listen now
Healthy soils make better wine—and better business. Devin Rippner (USDA-ARS/Washington State University) explains how one long-term research site is changing the way we think about soil management.
AI Finds New Grape Growing Regions as Climate Changes
Episode 260 | Listen now
Joel Harms (McGill University) takes us into the future with AI-powered models predicting where vineyards can thrive as the climate shifts. It’s a mind-bending look at what’s coming next.
Winegrape Market Trends of 2024
Episode 259 | Listen now
Audra Cooper and Eddie Urman (Turrentine Brokerage) break down what every grower needs to know about pricing, demand, and shifting varietal preferences— insights to help growers navigate change and stay profitable long-term.
Why Listeners Keep Tuning In
You don’t always have time to read research papers or attend conferences, but you can always hit play. This Podcast is designed for professionals on the go, with 30-minute-or-less episodes covering IPM, irrigation, nutrient management, and more.
“The Sustainable Winegrowing podcast is a great way to stay up to date on the research and progress that is going on. I consider myself a production viticulturalist, so as I’m driving from one conference to the next, I love to listen.”
— Terry Bates, Director, Cornell University
Start Listening Today
Search for Sustainable Winegrowing on your favorite podcast app or visit www.vineyardteam.org/podcast to browse all episodes. Subscribe and make every drive a learning opportunity.
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[str_whatsnew_title] => The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
[str_whatsnew] =>
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.
This will sound counterintuitive to anyone who's ever tried to stem club churn by sweetening the deal with free shipping or an extra bottle. But the data tells a different story. Companies with strong emotional connections to customers outperform competitors' sales growth by 85%. Not 8.5%. Eighty-five percent.
The question isn't whether emotional connection matters. It's how you build one.
Enter brand archetypes: a framework rooted in Jungian psychology that helps wineries create the kind of deep, identity-based loyalty that discounts can never buy. When wineries align their story, experience, and messaging with a core archetype, wine club loyalty stops being a battle against churn and becomes a natural expression of who they are.
What Are Brand Archetypes? (And Why They Work in the Wine Industry)
Brand archetypes are 12 universal psychological identities that humans recognize instinctively across cultures. The Hero. The Caregiver. The Explorer. The Sage. You know these characters because you've encountered them in every story you've ever heard, from ancient myths to last night's Netflix queue.
Carl Jung argued these patterns are hardwired into our collective unconscious. Whether or not you buy the full psychological theory, the practical application is undeniable: archetypes create instant recognition.
Here's why that matters for wineries:
- They shortcut decision-making. When a customer encounters a brand that clearly embodies an archetype they resonate with, the mental work of figuring out "is this for me?" disappears. Research shows that 95% of purchasing decisions are made subconsciously, driven by emotion rather than rational analysis. Archetypes speak directly to that subconscious layer.
- They create memory and emotional attachment. A brand that embodies "The Explorer" archetype doesn't just sell wine; it represents adventure, freedom, and the thrill of discovery. These associations stick. Research in neuroscience shows that emotional responses leave stronger memory imprints than rational thoughts.
- They help customers understand "who you are" instantly. In a tasting room, you have minutes to communicate what makes your winery different. An archetype does that work before you've poured the first taste.
The wine industry has a natural advantage here. Wineries already sell emotion, story, and ritual. Archetypes don't create something new; they amplify what's already there.
The Problem: Most Wine Brands Don't Know Who They Are
Walk into ten different tasting rooms and you'll hear variations of the same story: family heritage, passion for the land, commitment to quality. These aren't bad things. They're just not differentiating things.
Most wineries default to what I call "romantic vineyard" storytelling. Beautiful sunsets. Generations of tradition. Handcrafted with care. It's pleasant, forgettable, and sounds exactly like every competitor.
The consequences show up in the numbers. Silicon Valley Bank's latest research shows wine clubs are experiencing member attrition rates between 28-36% annually. The median tenure for wine club members is just 11-15 months, meaning half of new members leave within their first year and a half.
Why? Because without a clear archetype, wineries can struggle to create a consistent, resonant brand experience. Their messaging drifts. Their tasting room experience feels generic. Their email communications read like every other winery's.
Members don't churn because they found better wine. They churn because they never formed an emotional connection in the first place. For a deeper dive into why this happens and how to fix it, see our analysis of wine club retention strategies.
How to Identify Your Winery's Core Archetype
Your archetype isn't something you invent. It's something you discover. The goal is to surface the identity that already exists in your winery's DNA and then amplify it consistently.
Start with these questions:
- What emotions do people consistently associate with your brand? Not what you want them to feel. What they actually feel. Listen to how customers describe their experience. Read your reviews. Pay attention to the words that keep appearing.
- What type of guest is most drawn to you? Your best customers are telling you something about who you are. The adventurous couple seeking off-the-beaten-path discoveries suggests an Explorer archetype. The sophisticated collector looking for rare finds suggests a Sage or Ruler archetype. The warm family celebrating milestones together suggests a Caregiver or Everyman archetype.
- What narrative naturally emerges from your wine, place, and people? Is your story about rebellion against convention (The Outlaw)? About creating moments of beauty and indulgence (The Lover)? About the pursuit of something extraordinary (The Hero)? The authentic answer is usually hiding in plain sight.
Tools that help: customer surveys asking open-ended questions about the emotional experience, tasting room staff debriefs about which stories resonate most, and structured brand workshops that force you to make choices rather than trying to be everything.
Harley-Davidson didn't become the definitive Outlaw brand by accident. They studied their most passionate customers, understood what made them different, and leaned all the way in. The result: customers who don't just buy motorcycles but get the logo tattooed on their bodies. That's not transactional loyalty. That's identity.
For guidance on surfacing your winery's unique positioning, see our piece on developing a compelling winery brand story.
Why This Works: The Psychology Behind Loyalty
Humans seek identity alignment. We gravitate toward brands that reflect who we are or who we want to become. Archetypes provide that mirror.
This explains why emotional loyalty behaves so differently from transactional loyalty. A customer who stays because of your 20% discount will leave for someone else's 25% discount. A customer who stays because your brand represents something meaningful to their identity will forgive the occasional shipping delay, pay full price without flinching, and tell their friends.
The research backs this up. Brands that master archetype-based marketing have seen up to a 40% increase in customer engagement and retention. Wineries that redesigned their clubs around member experience rather than operational convenience saw retention improvements of 18-24% in the first year after implementation, with no additional product discounting (SVB Report, p.68).
Archetypes also simplify marketing decisions. When you know you're The Explorer, you know that your email subject lines should evoke discovery, your tasting room should feel like an adventure, and your wine club shipments should include surprises. Every decision becomes easier because you have a filter. Does this feel like The Explorer? Then do it. Does it feel generic? Cut it.
Peloton built a billion-dollar brand not by selling exercise equipment but by embodying The Hero archetype. Every instructor, every class, every communication reinforces the message: you're capable of more than you think. Their customers don't just work out; they become part of a tribe defined by ambition and achievement. Wine clubs can create the same sense of belonging when they commit to an archetype with the same clarity.
The Future of Wine Clubs Is Emotional, Not Transactional
Let’s talk about the elephant in the room, which is that discounts don't create loyalty. They create price sensitivity.
Every time you compete on perks, you train your members to evaluate you based on perks. And someone will always offer more perks. The race to the bottom has no finish line, and no bottom.
Identity is different. When members feel that your winery represents something they believe in, something that reflects their own values and aspirations, they don't comparison shop. They belong.
The wineries winning the retention game in 2026 and beyond are the ones who understand this distinction. They're not asking "what else can we offer?" They're asking "who are we, and who are the people who need to find us?"
A Yotpo study found that 37% of consumers consider themselves loyal after five or more purchases from the same company. But that loyalty isn't built by those five purchases. It's built by the emotional connection that made those five purchases feel meaningful rather than merely transactional.
This matters now more than ever. Wine clubs have become the most important DTC channel, accounting for 39% of all direct-to-consumer sales. The wineries that treat club membership as an identity rather than a subscription will capture a disproportionate share of that revenue.
Your members don't want another discount. They want to belong to something worth belonging to. Archetypes are how you build it.
Ready to discover your winery's core archetype? Highway 29 Creative offers archetype assessment workshops designed specifically for wineries, helping you uncover the psychological identity that will transform your wine club from a transaction into a relationship. Contact us to build a club experience rooted in powerful, psychology-backed brand strategy.
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[str_whatsnew_title] => FROM POUR TO PURPOSE
[str_whatsnew] => 
Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.
If I told you a winery just opened with no vineyard, no winemaker on staff, and no interest in talking about terroir… would you visit? What if I told you it had a silent disco in the barrel room, a drag brunch series, and a 3-month waitlist for a zero-proof pairing menu?
Those wineries exist. And they’re thriving. Because for a new generation of visitors, the wine isn’t the reason—it’s the reward. It’s not about what you pour anymore. It’s about how you make people feel.
And we used to excel at this. But then we woke up one day… and it wasn’t working like it used to. The same offers stopped converting. The same messages started falling flat. The same visitors didn’t come back. And it’s not because we got worse at what we do. It’s because the customer changed. What they want. How they behave. Where they show up. Why they buy. So, the question now isn’t “What went wrong?” It’s “Who are we selling to today?”
Let’s review what they’re looking for. Each of the ten shifts is followed by a prompt or question you can take back to your team. Something to spark discussion at your next staff meeting, leadership retreat, or even just your next walk through the tasting room. Because these ideas aren’t just concepts—they’re invitations to rethink, reframe, and reimagine what your guest experience could look like.
Value #1: Options
Yesterday’s consumer appreciated simplicity. At retail, they picked from what was on the shelf. At the winery, they chose between red or white. In the club, they got the winemaker’s selection—and were happy to receive it. A choice between two or three options? That felt like luxury. But today’s consumer—especially Millennials and Gen Z—lives in a different world entirely. They’ve grown up in an economy of limitless choice.
Take Shein, for example—often cited as a Gen Z favorite. At any given time, that website features over 600,000 products. And they add up to 10,000 new styles per day.
That’s not a product catalog. That’s an infinite scroll buffet. And that behavior—scroll, sort, save, swap, filter, build your own—isn’t just how they shop for clothes. It’s how they expect to interact with everything. They want control. They want flexibility. And they want to feel like they’re curating an experience that fits them—not adapting themselves to yours.
So what does that mean for wine? It means the pre-set flight might not cut it. It means the fixed club shipment may feel impersonal. And it means our biggest opportunity isn’t just what we offer—but how we let them choose it. Flexibility is no longer a perk. It’s the expectation. And the brands that bake in choice—from tastings to tiers to tech—are the ones that will feel modern, relevant, and worth coming back to.
Discussion Questions for Your Staff & Management:
- What alternative formats or alcohol levels can we offer?
- Are we inclusive of no/low options, or do we still assume everyone wants a full pour of14% Cab?
Value # 2: Discovery & Trial
Yesterday’s consumer wanted to find a favorite. Today’s consumer wants to keep discovering. The internet never ends—so neither does their scroll. Algorithms, ads, and endless options mean there’s always something new to try. Loyalty? Why? Why would you buy the same thing twice when there is so much to try?
But that has also emboldened us. Trying a new wine doesn’t feel risky anymore—it feels exciting. Discovery is the experience. It’s not the step before loyalty—it replaces it. So if we want to stay relevant, we have to make exploration part of our offer: Rotating flights. Limited drops. Unexpected pairings. Something worth coming back for—not just rebuying. Because when novelty is everywhere, same-old won’t stand out.
Discussion Questions for Your Staff & Management:
- How easy is it for someone to explore our wines without committing to a full bottle or joining the club?
- Could we offer mini bottles, samplers, or “try before you buy” packs?
Value #3: Convenience
In the past, access was the ultimate goal. When you had to order things through catalogs or go to your local store to see if “that thing” you saw in a magazine was available in your area, having an inside track to products was important. Now, it’s pretty much useless. You don’t need special access. If money’s no object, you could have a bottle of Mouton Rothschild delivered to your door by dinner.
Access isn’t hard anymore. What’s hard is making it easy. Today’s luxury is convenience. It’s speed, simplicity, and control. DoorDash, Prime, one-click checkout—that’s what consumers expect. Not a complex tasting room booking form or a club order via phone call. If the experience is clunky, it doesn’t feel premium—it feels outdated – and, honestly, rude. Convenience isn’t about cutting corners. It’s about respecting time.
And the brands that make it easy? They’re the ones who feel worth staying with.
Discussion Questions for Your Staff & Management:
- Can guests book, buy, and learn from us with ease?
- Are we mobile-friendly, quick to respond, and available when people are actually looking?
Value #4: Value Alignment
Today’s consumer isn’t just buying what you sell. They’re buying why you sell it. They want to know your values—up front. What do you believe in? How do you treat people? What’s your environmental footprint?
Because for them, product quality and brand values are intertwined. An amazing wine that feels ethically tone-deaf? Hard pass. A halfway decent wine from a brand that shares their values? Instant heart emoji. Especially with younger consumers, purpose drives purchase. They want brands that reflect their worldview—not just their palate. So if you’re not telling people what you stand for, don’t assume they’ll stick around to figure it out. Because today, clarity is currency. And silence is a story, too.
Discussion Questions for Your Staff & Management:
- Do our brand values show up in our experience-not just in copy, but in behavior?
- Would someone browsing our site or walking into our tasting room know what we stand for?
Value #5: Self-Expression
It’s easy to dismiss posting online as vain or superficial. But for younger generations, it’s how they connect. How they communicate. How they belong. A post isn’t just a picture. It’s a statement. “This is who I am. This is what I value. This is where I’ve been.”
And when they choose to share your winery, your experience, your wine—it’s not random. It means your brand aligns with their identity. That’s powerful. So, if the space you create doesn’t offer moments worth capturing…you’re missing a major opportunity to be part of their story. Because for today’s consumers, if it’s not shareable, it’s forgettable. And being seen on their feed might matter more than being remembered in your CRM.
Discussion Questions for Your Staff & Management:
- Does our winery give people something to connect with and share?
- Are we offering moments and messaging that reflect their identity-not just ours?
Value #6: Education Without Ego
Education used to be the core of the winery experience. We told visitors how wine is made. Why our soil matters. What flavors to find in the glass. And while that worked for generations who came to learn, today’s guests come to explore. Education implies hierarchy: “I know something you don’t.” Rules. Correct answers. A right way to taste.
Exploration is different. It’s open. Personal. It says, “Let’s see what you discover.” Modern consumers don’t want to be corrected. They want to be included. So if we trade the lecture for a conversation, we don’t lose authority. We gain engagement. Because the best experiences today don’t feel like school. They feel like discovery.
Discussion Questions for Your Staff & Management:
- Are we making wine more approachable or more intimidating?
- How can we reframe our story so it invites rather than lectures?
Value #7: Community & Belonging
For previous generations, discovering something special was a private thrill. A tucked-away winery. A hard-to-find bottle. A quiet restaurant. The instinct was to protect it. To keep it close. Because having access meant having an edge.
But today’s consumer is wired differently. The first instinct isn’t to hide the experience—it’s to share it. To tag a friend. Post a photo. Spread the word. Why? Because for this generation, joy is amplified through connection. Sharing isn’t about showing off—it’s about pulling others in. Community is the new currency. And that means creating spaces, products, and moments that feel worth passing on. If your brand gives people something to share, it gives them a way to belong. And belonging is a much stronger bond than exclusivity ever was.
Discussion Questions for Your Staff & Management:
- What are we doing to create a sense of welcome and shared experience beyond a transaction?
- Are we building a community-or just a customer list?
Value #8: Transparency
Today’s consumers are savvy—and skeptical. Especially online, where everything can be filtered, staged, or Photoshopped. And if every image is too perfect, every bottle too polished, every person too posed…it starts to feel like a façade. The result? Disconnection. Distrust. A scroll-past, not a double-tap.
Transparency isn’t just a virtue—it’s a strategy. It builds trust. It signals confidence. And it’s one of the fastest ways to stand out in a crowded, curated world. Show your team. Show your process. Show the messy harvest days, not just the golden-hour tastings. Because consumers don’t expect perfection anymore. They expect honesty. And when they see themselves reflected in your story, they’re far more likely to want to be a part of it.
Discussion Questions for Your Staff & Management:
- Are we clear and open about how we make our wine, how we price it, and what’s inside? Or are we still hiding behind wine-speak and vague terms?
Value #9: Emotional ROI
Picture your customer.
She’s working full-time. Maybe raising kids, managing a household, checking in on aging parents. Her phone never stops buzzing. Her weekends are booked out. Her to-do list is a mile long. And still—she carves out time, gets in the car, and drives an hour out of the city to come to your event.
That’s not casual. That’s a commitment.
She could’ve gone to brunch, taken a nap, or stayed home and done nothing—which sounds pretty great, honestly. Instead, she picked you.
So when she leaves your tasting room and heads back down the highway, she’s asking herself one question: ”Was it worth it?” Was it meaningful? Memorable? Did she feel welcome—not just as a buyer, but as a person? Because that’s Emotional ROI. It’s not about the wine—it’s about how the whole experience made her feel.
If the answer is yes, she’ll come back. She’ll tell her friends. She’ll bring them next time. If not? She won’t complain. She just won’t return. And you won’t even know you lost her.
Discussion Questions for Your Staff & Management:
- What emotional payoff does someone get from visiting us? Do they feel joy, wonder, connection, or just… meh?
Value #10: Frictionless Access
Yes—we’ve said access isn’t the crucial selling point it used to be. And it’s true: rare wine, limited clubs, remote locations—they don’t carry the same cachet anymore.
But let’s be clear: access still matters. It’s just… expected.
Today’s consumer assumes they can get what they want, when and how they want it. Not because they’re entitled—but because that’s the world they live in. They can book a cabin, schedule a haircut, and buy a car—all from their phone, in minutes. So if buying your wine, visiting your tasting room, or joining your club feels complicated? You’re not exclusive—you’re inconvenient. Frictionless access isn’t about removing effort. It’s about removing unnecessary effort. Make it simple. Clear. Mobile-friendly. Immediate.
That’s the new luxury.
Because the minute someone must call, wait, or wonder? You’ve lost them to someone who made it easier.
Discussion Questions for Your Staff & Management:
- Where are the hidden barriers in our experience?
- What small points of friction, online or in person, could be costing us future fans?
Don’t just file these ideas in a folder. Use them. Add to them. Argue with them. That’s how real change starts.
We are not in a wine recession. We are in a wine realignment. The future isn’t less wine. It’s wine in a new context. Let’s stop selling bottles—and start creating reasons for customers to show up, stay longer, and come back.
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[tags] => Admeo, lab, free sulfite, QC, QA
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[date] => 2026-01-22 11:26:00
[type] => news
[str_whatsnew_title] => If you’ve ever rerun a sample because your free SO₂ result didn't seem right, this post is for you.
[str_whatsnew] => If you’ve ever rerun a sample because your free SO₂ result didn't seem right, this post is for you.
Managing free and total sulfites is one of the most critical controls in wine stability and shelf life.
Our free sulfite reagent kit is for producers who want to evaluate chemistry in their lab.
What you’ll be able to test:
• consistency across replicates
• compatibility with your analyzer and protocols
• real-world performance
We would love to help make your lab's QC easier. Please reach out today for more details!
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[tags] => WIN Marketplace, Alexander Valley, Winery, Real Estate
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[date] => 2026-01-20 13:30:01
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[str_whatsnew_title] => ⭐ New Listing on WIN Marketplace - Winery in Alexander Valley
[str_whatsnew] => 
Now available: a Winery for Sale in Alexander Valley — an opportunity well suited for those evaluating expansion, ownership, or long-term investment in a renowned winegrowing region.
Listings like this tend to draw thoughtful interest early in the year, as plans and priorities take shape.
? View the full listing and connect directly with the broker:
https://marketplace.wineindustrynetwork.com/listing/winery-for-sale-alexander-valley/
Thinking about selling a winery, vineyard, or industry asset in 2026? Use promo code WINMARKETPLACE to create a FREE 90-day listing on the WIN Marketplace.
Explore by Category
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[date] => 2026-01-14 10:00:00
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[event_name] => Bold Predictions: Expert Insights on Emerging Trends and Opportunities
[event_type] => 7
[event_date] => 2026-02-11 00:00:00
[event_location] => Online
[event_description] => 
For the fourth consecutive year, four seasoned wine industry thought leaders return to examine the critical challenges and opportunities defining the wine landscape in 2026. Each panelist will share their most important predictions and trends that wineries need to understand to thrive in the year ahead.
This engaging panel discussion offers multiple perspectives on the forces shaping our industry, equipping you with practical insights to make informed decisions and capitalize on emerging opportunities throughout 2026.
Session Panel:
Chris Bitter, Senior Wine & Grape Analyst / Terrain
Philana Bouvier, President / Demeine Estates
Bourcard Nesin, Industry Analyst / Rabobank
Dale Stratton, Managing Director / Azur Associates
Moderator: Damien Wilson,
Faculty Director and Hamel Family Faculty Chair of Wine Business / Sonoma State University
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[event_name] => Test OneEEv
[event_type] => 2,8,4
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[event_location] => SA
[event_description] => Use PostBin to collect all requests to a special URL which you can use to test your API Clients or your WebHooks. Inspect your bin visually on this website, or use our API to programmatically test your libraries, clients, projects, SaaS or websites.
Use PostBin to collect all requests to a special URL which you can use to test your API Clients or your WebHooks. Inspect your bin visually on this website, or use our API to programmatically test your libraries, clients, projects, SaaS or websites.
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[event_description] => Come to our event!
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[event_name] => Dollars & $ense Webinar 2026
[event_type] => 7
[event_date] => 2026-01-22 00:00:00
[event_location] => Online
[event_description] => This year’s event will be held as a virtual meeting on Thursday, January 22, 2026 from 9:00 AM to 11:30 AM.
Join us for a recap of Sonoma County Winegrowers’ and Sonoma County Fundación de la Voz de los Viñedos’ activities in 2025, along with a preview of exciting plans for the year ahead. Turrentine Brokerage will also present during the meeting, and we will recognize outstanding contributions with the Nick Frey Community Contribution Award.
Click here to register.
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[event_name] => Winter WINEland
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[event_date] => 2026-01-17 00:00:00
[event_location] => Sonoma County, CA
[event_description] => 
Step into the magic of Winter Wineland, where the Wine Road transforms into a true wonderland. Imagine cozying up with friends and family, your favorite wines in hand, as you breathe in the crisp winter air and take in the vineyard views—nature’s perfect art, with neatly pruned vines resting peacefully under the season’s charm.
Celebrate the start of a new year surrounded by warm hospitality, stunning landscapes, and the joyful clinking of glasses. Every stop along the Wine Road invites you to sip, savor, and bask in the moment. It’s not just wine tasting; it’s an unforgettable experience—rich with connection, beauty, and that irresistible winter glow.
Make memories. Share laughter. Discover your next favorite vintage. Winter Wineland is waiting to welcome you with open arms and endless cheers.
Get tickets here.
$95 Weekend Ticket, $75 Sunday Only, $10 Designated Driver
January 17-18, 2026 ~ 11am - 4pm each day
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[tags] => oodo, QuickBooks, ERP, Accounting, Finance
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[date] => 2026-01-08 09:30:51
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[event_name] => Winery Finance Teams - Outgrowing QuickBooks + Bill? Or Looking for a New ERP System?
[event_type] => 7
[event_date] => 2026-01-15 00:00:00
[event_location] =>
[event_description] => 
If your AP process is getting heavier, approvals are becoming more complex, and you’re stitching together systems to manage inventory and sales… you’re not alone.
I’m hosting a 60–90 minute webinar to walk through a finance-first comparison of: Odoo for Wine vs QuickBooks + BILL with a deep focus on the workflows that matter most for wineries:
- AP automation + invoice capture (OCR)
- Multi-level approvals (by amount, department, vendor, etc.)
- Analytic distributions — allocate overhead across departments/channels without spreadsheets
- Order-to-cash workflows (DTC + wholesale)
- Inventory visibility + valuation + traceability
- DTC integration for POS, clubs, and DTC
- Winemaking integrations — connecting winemaking data to bottling, inventory, and finance.
While this webinar will compare and contrast to Quickbooks, it should be valuable for any winery struggling with their current ERP (accounting, inventory, sales, purchasing), or lack of, or thinking of moving to a new system.
If you want a modern system that connects operations + finance and reduces month-end headaches, this will be practical and worth your time.
Thu, Jan 15 @ 1:00 PM - 2:30 PM PST
Register Here
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[date] => 2026-01-07 08:45:18
[type] => event
[event_name] => How to Navigate a Tough Wine Market: Better Tools, Better Sales
[event_type] => 7
[event_date] => 2026-01-15 00:00:00
[event_location] =>
[event_description] => 
Maybe you, too, are feeling the pinch of a tougher market in wine these days.
That’s exactly when the right data, and the right use of that data, makes all the difference.
Join us to see what the Enolytics team has been building to help you sell smarter, work more efficiently, and stay ahead of the curve.
What we'll cover:
- Marketing Automations & Integrations — Make money while you sleep. Create automated audiences in Enolytics and let us sync with Klaviyo, Mailchimp, and RedChirp to do the heavy lifting
- Reservation Integrations — View your Tock, Commerce7, or eCellar reservations alongside your sales and marketing data—finally, one place for everything
- Sell More Now! — We're making it so easy to sell more wine, even your Uncle Bob could do it. Never waste time wondering what wines to pitch again
- Price Elasticity — Discover which wines have room to move on price—and which ones don't
- Enolytics Wholesale & RFV — Know your top accounts and accounts at risk
- Enolytics Live — Real-time insights at your fingertips
- The Snapshot — See what's going on in the industry at large (even if you're not an Enolytics customer!)
- Refreshed UI & Log Outreach — Your data, more accessible than ever
- Updated Help System — Robin and our Support Portal got a whole lot smarter
With your CRM, reservations, and marketing data in one place, Enolytics is truly the central hub for all your sales and marketing activity.
We'd love to show you what's possible. See you there?
Thursday, January 15, 11:00am - 12:00pm (PST)
RSVP Here
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[str_about_title] => About Wine Industry Advisor
[str_about] => The Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you.
Wine Industry Advisor
155 Foss Creek Circle
Healdsburg, CA 95448
(707) 433-2557
editor@wineindustryadvisor.com
Afternoon Brief
The Afternoon Brief is a summary of daily news headlines and top stories packaged in an email format and delivered to subscribers at the end of each business day. Subscription is provide for free to wine industry professionals.
Learn more & Subscribe
Expert Editorial Guidelines
The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor community and not as an advertising piece. This doesn't mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use.
You will be credited as the article's author with name and company logo as well as a link to your website or Wine Industry Network profile. If you are interested in writing an Expert Editorial for the Wine Industry Advisor, please contact editor@wineindustryadvisor.com with a brief summary of your article. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.
Expert Editorial examples
News Releases
The Wine Industry Advisor strives to be a resource of industry news and knowledge for wine business professionals. If your company, association, or institution has a press release that is relevant to the wine industry, please send it to editor@wineindustryadvisor.com and include the word press release in the subject line. We welcome inclusion of photos, logos, and links to additional information. All submissions will be screened for wine industry relevance by the editor before publishing to the press release section.
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[str_service] => The Afternoon Brief is a summary of daily news headlines and top stories packaged in an email format and delivered to subscribers at the end of each business day. The Afternoon Brief is a natural addition to the Wine Industry Network's evolving platform of free business resources.
It is the mission of Afternoon Brief to deliver the most relevant day's news and stories for wine industry professionals every afternoon (excluding holidays). In addition, each brief will feature one of the following sections: Blogs, People, Suppliers, or Vineyard & Winery, and Friday's brief will recap the most important stories of the week.
In our current business culture, driven professionals want relevant news as soon as it's available. They simply want today's news today tomorrow is too late.
- George Christie, President of Wine Industry Network.
See the most recent Afternoon Brief and subscribe for FREE.
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[str_customer] => Here is a list of some of our current members:
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- Advanced Viticulture, Inc.
- AEB USA
- AG-VBC USA Vineyard Equipment
- AIRGAS
- AL&L Crop Solutions
- Alkar Human Resources
- All American Containers Inc., of Tampa
- All American Containers Pacific Coast
- Allen Land Design
- Alta Vista Insurance Agency
- American AgCredit
- American Stainless Equipment
- American Tartaric Products, Inc
- America's Wine Trails
- Amorim Cork America
- Ample Industries, Inc.
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- Anton Paar USA
- APEX Refrigeration Services
- Applied Process Cooling Corporation / APCCO
- ARTon Products
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- Barrel Room Candles
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- Bella Vita
- Bergin Glass Impressions, Inc.
- Beverage Supply Group
- Bouchard Cooperages
- Brand Reliant
- Brandt Insurance
- Breckenridge Software Technologies, Inc.
- Brick Packaging
- Bridge Analyzers, Inc.
- Burr Pilger Mayer, Inc.
- Bursick Wine Consulting, LLC
- C & E Capsules
- California Soda Company
- Cannon Water Technology Inc.
- Carle, Mackie, Power & Ross, LLP
- Carlsen & Associates
- Cascade Corporation
- Castoro Bottling Company
- CCL Label
- Central Coast Winery Equipment Show - 2013
- Chatterbox Wine Marketing Services
- Chemco Products Company
- Chris Maloney Crop Insurance Services LLC
- Chris's Stuff
- Christie Consulting
- CI Solutions
- Ciatti Company
- ClearBlu Environmental
- C-Line Express
- Cold Shot Chillers
- Collotype Labels
- Compli, Inc.
- Compliance Connection
- Conestoga-Rovers & Associates
- ConeTech Inc
- Cooperages 1912
- Copain Custom Crush
- Cornerstone Systems
- Criveller Group
- CRP Industries
- Crush Creative Packaging
- Cultivate Systems
- Custom Metalcraft
- Custom Wine Lids.com
- Debbie Douglas Designs
- Della Toffola USA Ltd
- DH Wine Compliance
- Divine Wine Compliance
- Duarte Nursery
- Eagle Transportation-Redwood Empire Wine Storage
- East Coast Crush & Co-Pack
- EliteLabel
- Eloquent U Marketing Solutions
- Elutriate Systems
- Enartis Vinquiry
- Encore Glass Inc
- Engineered Mechanical Systems
- ETS Laboratories
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- Farm Supply Company
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- Geyrhalter Wine Group
- Gino Pinto
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- GrowTech, Inc.
- Guala Closures Group
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- Hanna Instruments USA
- Healdsburg Signs
- Houston Electric & Tel, Inc.
- Hygienic Pigging Systems U.S.A
- Hypac USA
- IDL Process Solutions Inc
- iGlobal Worldwide, Inc.
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- INFACO USA Inc.
- Inflatable Packaging Inc.
- Infusion Spiral by The Barrel Mill
- Innovative Business Solutions, Inc.
- International Payment Solutions
- Inventiv Software
- Ironclad Industrial Coatings
- Janson Capsules
- Kendall Farms
- Kenneth P. Munson Architect
- Keyes Packaging Group
- Koch Membrane Systems
- Labeltronix
- Laffort USA
- Lakeview Vineyard Equipment, INC.
- Lallemand Inc
- Landmark Label Manufacturing Inc
- Langguth America, Ltd.
- LeaseMark
- Lebrun Labs LLC
- Lechler, Inc.
- Ledcor Construction Inc
- Lees Solutions
- LEROI Barrels
- Lescure Engineers Inc
- Linde Vineyard Supply
- Liquid Trade Solutions
- Longview Fibre
- Loprest Water Treatment Company
- M A Silva USA
- M.L. Henderson & Associates
- Matheson
- Maverick Enterprises Inc.
- Mavrik North America
- Mechanics Bank
- Meritage Specialty Packaging Ltd.
- Mesa Laboratories
- Mettler-Toledo CI-Vision
- MI Wine Barrel
- Midwest Grape & Wine Conference
- Missing Link Networks, Inc.
- Mission Capital Group
- Mitroff Consulting & Associates
- MK2 Engineers
- MONVERA GLASS DÃf⤰COR
- Moss Adams LLP
- MY EQUIPMENT DEALER
- Napa Barrel Care
- Napa Valley POS
- Napa Wooden Box
- Nelson Wine Executive Search
- New Wine Fundamentals Conference
- Nomacorc
- Northwest Distribution & Storage
- Oak Solutions Group
- OENODIA
- OMSO North America, Inc
- On-Target Spray Systems
- Orion Wine Software
- Owl Ridge Wine Services
- P&L Specialties
- Pacific Coast Chemicals Co
- Pacific Winemaking llc
- Pack n' Ship Direct
- Packagingarts, Inc.
- Pall Corporation
- Paper Systems
- Paragon Label
- Parkson
- Passalacqua, Mazzoni, Gladden, Lopez & Maraviglia
- PDC Europe
- Performance Design Group
- Phoenix Packaging
- Pickering Winery Supply
- Plumbline Studios, Inc.
- Polarclad Insulation
- Presque Isle Wine Cellars
- Primera Technology
- Proforma Integrated Solutions
- Pure Power Solutions
- QuakeGuardian
- Quality Wine Barrels Cooperage
- R.F. MacDonald Co.
- Radel Wood Products, Inc.
- Ranch Systems LLC
- Randox Food Diagnostics Ltd.
- Rapak
- Ray Carlson & Associates, Inc.
- ReCoop Barrels
- Recruiting Associates Network
- Redline Solutions
- Reliable Cork Solutions, LLC
- Resnick Amsterdam Leshner PC
- Reynolds Packaging, Inc.
- Romo Incentives Group
- Saury USA
- Saverglass, Inc
- Scholle Packaging
- Scott Laboratories, Inc.
- Signature Mobile Bottlers
- Silicon Valley Bank
- Social Candy, Inc.
- SolarCraft
- Sonoma Cast Stone
- St Helena Insurance Associates
- Stainless Fabrication, Inc.
- Straight Edge Staffing
- Summer Search
- Synergy Glass & Packaging Inc.
- Tapp Label Technologies Inc.
- Taylor Lombardo Architects, LLP
- TEC/Technical Engineered Coatings
- TechnoVineyard, Inc.
- TELISYS
- Terra Spase Inc
- The Bottle Meister, Inc.
- The Compleat Winemaker
- The Personnel Perspective
- The Vintner Vault
- The Wesselschmidt Group
- The Winemaker's Database
- ThermoPod
- Tom Beard Company
- Tonnellerie Quintessence
- Topco, Inc.
- TopNest Designs
- TricorBraun WinePak
- Trilogy Glass and Packaging
- Turrentine Brokerage
- TWGGA - Annual Conference & Trade Show
- Tyco Valves and Controls
- United Bottles & Packaging
- VA Filtration U.S.A.
- Valley Architects LLP
- Vanguard Visual Grafix
- VANTREO Insurance Brokerage
- Verallia
- Vin65
- Vineyard & Winery Management
- VingDirect
- Vinlogix, Inc.
- VinNOW by Update Software
- Vino Vessel, Inc.
- VinoEnology.com
- Vinops
- Vinotec Napa
- VinoTrac
- VinoVisit.com
- VinPerfect, Inc.
- Vintage 99 Label
- Vintage Crop Insurance Agency, Inc.
- VinTank
- Vintegrate
- Vintners Global Resource, LLC
- Virginia Dare
- Vivelys USA - Oenodev
- Walter H. Jelly Ltd
- Waterloo Container
- Wells Fargo
- West Wine Consulting
- Westec Tank & Equipment
- Will Chubb Photography
- Williams Compliance & Consulting Group, LLC
- WIN Media
- Wine Appreciation Guild
- Wine Country Classifieds
- Wine Country Payroll
- Wine Industry Technology Symposium
- Wine Management Systems
- WineAmerica Insurance
- WineCompliance.Com
- WineDirect
- Wineries Unlimited
- Winery Advisor
- Winesecrets, Inc.
- Winetech
- WineWare Software
- Wineweb Enterprises Inc
- World Wine Bottles & Packaging
- Wright Labels
- WS Packaging Group Inc
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Advertising with the Wine Industry Advisor
We greatly appreciate our advertisers make it possible for us to serve our wine industry readers and subscribers with quality content for free. In return we do our best to insure that the placements of the ads are more than worth the cost. We of course provide metrics for the performance of the ad spaces and individual ads, but impression counts can be deceptive if ads are placed poorly and compete with too many other ads or content.
As a part of the Wine Industry Network, we offer significant discounts on our ad spaces for Wine Industry Network members, both on our Wine Industry Advisor onsite ads, 20% member discount, and Afternoon Brief daily email newsletter, 25% discount.
Wine Industry Advisor website ads
| Ad Location |
Dimensions |
Price |
Member Price |
| Sidebar |
300 by 200 pixels |
$500/month |
$400/month |
| Post Header/Footer |
630 by 80 pixels |
$500/month |
$400/month |
Sidebar Ad
This ad space is visible on every page of the Wine Industry Advisor site including the front page. This ad space rotates 5 ads in 12 seconds segment each.
Post Header/Footer
This is an ad package that includes the space above every post and below to insure visibility from the top through the bottom of every article on the Wine Industry Advisor EXAMPLE. These ad spaces rotate 5 ads in 12 seconds segment each.
Afternoon Brief
| Ad Location |
Dimensions |
Frequency |
Price |
Member Price |
| Trending Story |
520 by 64 pixels |
Weekdays |
$400/week |
$300/week |
| Today's News |
520 by 64 pixels |
Weekdays |
$300/week |
$225/week |
| Blogs |
520 by 64 pixels |
Monday |
$60/week |
$45/week |
| People |
520 by 64 pixels |
Tuesday |
$60/week |
$45/week |
| Supplier News |
520 by 64 pixels |
Wednesday |
$60/week |
$45/week |
| Vineyard & Winery |
520 by 64 pixels |
Thursday |
$60/week |
$45/week |
| Top Stories of the Week |
520 by 64 pixels |
Friday |
$60/week |
$45/week |
Click for full view
Each Afternoon Brief has four segments: The trending story, today's news, the weekday segment, and a featured video. Please note that the prices are per week and there is a 4 week minimum insertion. If you haven't seen the Afternoon Brief, you can subscribe here or take a look at an Afternoon Brief example. The Afternoon Brief is emailed to 20,000+ wine industry subscribers every weekday afternoon.
For more information and metrics, please contacteditor@wineindustryadvisor.com or call 707-433-2557 x 104.
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Subscribe to the Afternoon Brief
* indicates required
Email Address *
First Name *
Last Name
Company Name *
Job Title Category Owner / Executive / General ManagerOperations / FacilitiesProduction / WinemakingTasting Room / Wine Club / Direct SalesVineyard OperationsWholesale Sales & Marketing
Job Title
Address
City
State
Zip Code
Company Web Site
Â
Â
Â
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[str_link_caption] => Artemis 2 astronaut poses for epic selfie | Space photo of the day for April 9, 2026
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Astronaut Christina Koch poses with zero-gravity indicator "Rise" in the viewport of the Artemis 2 Orion spacecraft.
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[str_link_caption] => 10 Best Gadgets of April 2026 Every Tech-Savvy Gen Z Is Obsessed With (And We Get Why) - Yanko Design
[str_link_content] => 10 Best Gadgets of April 2026 Every Tech-Savvy Gen Z Is Obsessed With (And We Get Why) - Yanko Design
Gen Z isn't chasing spec sheets or benchmark scores. They're chasing objects that fit the way they actually live: portable, intentional, and quietly smart. April 2026 delivered a lineup that genuinely gets that energy. From satellite-connected wearables to battery-free speakers, these ten gadgets are doing something harder than simply being powerful. They're being useful, and
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[str_whatsnew_title] => Top 5 Podcast Episodes of 2025: Real-World Knowledge for Vineyard Professionals
[str_whatsnew] =>
Presented by Vineyard Team, the Sustainable Winegrowing Podcast continued to be a go‑to resource for vineyard and winery professionals, delivering timely, practical insights straight from researchers and growers shaping the future of sustainable viticulture. From hybrid grapes and soil health to AI‑driven climate strategies and market dynamics, last year’s five most listened‑to episodes offered information listeners can apply immediately in their operations.
Beyond Foxy: The Case for Hybrid Winegrapes
Episode 274 | Listen now
Forget everything you thought you knew about hybrid grapes. Adam Huss (Centralas Cellars) makes the case for these resilient, quality-driven varieties and why they’re gaining traction in a warming world.
Fungicide Resistance in Powdery and Downy Mildew: 10 Years of Vineyard Research
Episode 278 | Listen now
Ismail Ahmed Ismail (South Australian Research and Development Institute) unpacks a decade of data on fungicide resistance. Find out what works, what doesn’t, and how to keep your spray program effective.
A Vineyard Research Site to Study Soil Health
Episode 262 | Listen now
Healthy soils make better wine—and better business. Devin Rippner (USDA-ARS/Washington State University) explains how one long-term research site is changing the way we think about soil management.
AI Finds New Grape Growing Regions as Climate Changes
Episode 260 | Listen now
Joel Harms (McGill University) takes us into the future with AI-powered models predicting where vineyards can thrive as the climate shifts. It’s a mind-bending look at what’s coming next.
Winegrape Market Trends of 2024
Episode 259 | Listen now
Audra Cooper and Eddie Urman (Turrentine Brokerage) break down what every grower needs to know about pricing, demand, and shifting varietal preferences— insights to help growers navigate change and stay profitable long-term.
Why Listeners Keep Tuning In
You don’t always have time to read research papers or attend conferences, but you can always hit play. This Podcast is designed for professionals on the go, with 30-minute-or-less episodes covering IPM, irrigation, nutrient management, and more.
“The Sustainable Winegrowing podcast is a great way to stay up to date on the research and progress that is going on. I consider myself a production viticulturalist, so as I’m driving from one conference to the next, I love to listen.”
— Terry Bates, Director, Cornell University
Start Listening Today
Search for Sustainable Winegrowing on your favorite podcast app or visit www.vineyardteam.org/podcast to browse all episodes. Subscribe and make every drive a learning opportunity.
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[str_link_content] => 10 Best Gadgets of April 2026 Every Tech-Savvy Gen Z Is Obsessed With (And We Get Why) - Yanko Design
Gen Z isn't chasing spec sheets or benchmark scores. They're chasing objects that fit the way they actually live: portable, intentional, and quietly smart. April 2026 delivered a lineup that genuinely gets that energy. From satellite-connected wearables to battery-free speakers, these ten gadgets are doing something harder than simply being powerful. They're being useful, and
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[str_whatsnew_title] => The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
[str_whatsnew] =>
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.
This will sound counterintuitive to anyone who's ever tried to stem club churn by sweetening the deal with free shipping or an extra bottle. But the data tells a different story. Companies with strong emotional connections to customers outperform competitors' sales growth by 85%. Not 8.5%. Eighty-five percent.
The question isn't whether emotional connection matters. It's how you build one.
Enter brand archetypes: a framework rooted in Jungian psychology that helps wineries create the kind of deep, identity-based loyalty that discounts can never buy. When wineries align their story, experience, and messaging with a core archetype, wine club loyalty stops being a battle against churn and becomes a natural expression of who they are.
What Are Brand Archetypes? (And Why They Work in the Wine Industry)
Brand archetypes are 12 universal psychological identities that humans recognize instinctively across cultures. The Hero. The Caregiver. The Explorer. The Sage. You know these characters because you've encountered them in every story you've ever heard, from ancient myths to last night's Netflix queue.
Carl Jung argued these patterns are hardwired into our collective unconscious. Whether or not you buy the full psychological theory, the practical application is undeniable: archetypes create instant recognition.
Here's why that matters for wineries:
- They shortcut decision-making. When a customer encounters a brand that clearly embodies an archetype they resonate with, the mental work of figuring out "is this for me?" disappears. Research shows that 95% of purchasing decisions are made subconsciously, driven by emotion rather than rational analysis. Archetypes speak directly to that subconscious layer.
- They create memory and emotional attachment. A brand that embodies "The Explorer" archetype doesn't just sell wine; it represents adventure, freedom, and the thrill of discovery. These associations stick. Research in neuroscience shows that emotional responses leave stronger memory imprints than rational thoughts.
- They help customers understand "who you are" instantly. In a tasting room, you have minutes to communicate what makes your winery different. An archetype does that work before you've poured the first taste.
The wine industry has a natural advantage here. Wineries already sell emotion, story, and ritual. Archetypes don't create something new; they amplify what's already there.
The Problem: Most Wine Brands Don't Know Who They Are
Walk into ten different tasting rooms and you'll hear variations of the same story: family heritage, passion for the land, commitment to quality. These aren't bad things. They're just not differentiating things.
Most wineries default to what I call "romantic vineyard" storytelling. Beautiful sunsets. Generations of tradition. Handcrafted with care. It's pleasant, forgettable, and sounds exactly like every competitor.
The consequences show up in the numbers. Silicon Valley Bank's latest research shows wine clubs are experiencing member attrition rates between 28-36% annually. The median tenure for wine club members is just 11-15 months, meaning half of new members leave within their first year and a half.
Why? Because without a clear archetype, wineries can struggle to create a consistent, resonant brand experience. Their messaging drifts. Their tasting room experience feels generic. Their email communications read like every other winery's.
Members don't churn because they found better wine. They churn because they never formed an emotional connection in the first place. For a deeper dive into why this happens and how to fix it, see our analysis of wine club retention strategies.
How to Identify Your Winery's Core Archetype
Your archetype isn't something you invent. It's something you discover. The goal is to surface the identity that already exists in your winery's DNA and then amplify it consistently.
Start with these questions:
- What emotions do people consistently associate with your brand? Not what you want them to feel. What they actually feel. Listen to how customers describe their experience. Read your reviews. Pay attention to the words that keep appearing.
- What type of guest is most drawn to you? Your best customers are telling you something about who you are. The adventurous couple seeking off-the-beaten-path discoveries suggests an Explorer archetype. The sophisticated collector looking for rare finds suggests a Sage or Ruler archetype. The warm family celebrating milestones together suggests a Caregiver or Everyman archetype.
- What narrative naturally emerges from your wine, place, and people? Is your story about rebellion against convention (The Outlaw)? About creating moments of beauty and indulgence (The Lover)? About the pursuit of something extraordinary (The Hero)? The authentic answer is usually hiding in plain sight.
Tools that help: customer surveys asking open-ended questions about the emotional experience, tasting room staff debriefs about which stories resonate most, and structured brand workshops that force you to make choices rather than trying to be everything.
Harley-Davidson didn't become the definitive Outlaw brand by accident. They studied their most passionate customers, understood what made them different, and leaned all the way in. The result: customers who don't just buy motorcycles but get the logo tattooed on their bodies. That's not transactional loyalty. That's identity.
For guidance on surfacing your winery's unique positioning, see our piece on developing a compelling winery brand story.
Why This Works: The Psychology Behind Loyalty
Humans seek identity alignment. We gravitate toward brands that reflect who we are or who we want to become. Archetypes provide that mirror.
This explains why emotional loyalty behaves so differently from transactional loyalty. A customer who stays because of your 20% discount will leave for someone else's 25% discount. A customer who stays because your brand represents something meaningful to their identity will forgive the occasional shipping delay, pay full price without flinching, and tell their friends.
The research backs this up. Brands that master archetype-based marketing have seen up to a 40% increase in customer engagement and retention. Wineries that redesigned their clubs around member experience rather than operational convenience saw retention improvements of 18-24% in the first year after implementation, with no additional product discounting (SVB Report, p.68).
Archetypes also simplify marketing decisions. When you know you're The Explorer, you know that your email subject lines should evoke discovery, your tasting room should feel like an adventure, and your wine club shipments should include surprises. Every decision becomes easier because you have a filter. Does this feel like The Explorer? Then do it. Does it feel generic? Cut it.
Peloton built a billion-dollar brand not by selling exercise equipment but by embodying The Hero archetype. Every instructor, every class, every communication reinforces the message: you're capable of more than you think. Their customers don't just work out; they become part of a tribe defined by ambition and achievement. Wine clubs can create the same sense of belonging when they commit to an archetype with the same clarity.
The Future of Wine Clubs Is Emotional, Not Transactional
Let’s talk about the elephant in the room, which is that discounts don't create loyalty. They create price sensitivity.
Every time you compete on perks, you train your members to evaluate you based on perks. And someone will always offer more perks. The race to the bottom has no finish line, and no bottom.
Identity is different. When members feel that your winery represents something they believe in, something that reflects their own values and aspirations, they don't comparison shop. They belong.
The wineries winning the retention game in 2026 and beyond are the ones who understand this distinction. They're not asking "what else can we offer?" They're asking "who are we, and who are the people who need to find us?"
A Yotpo study found that 37% of consumers consider themselves loyal after five or more purchases from the same company. But that loyalty isn't built by those five purchases. It's built by the emotional connection that made those five purchases feel meaningful rather than merely transactional.
This matters now more than ever. Wine clubs have become the most important DTC channel, accounting for 39% of all direct-to-consumer sales. The wineries that treat club membership as an identity rather than a subscription will capture a disproportionate share of that revenue.
Your members don't want another discount. They want to belong to something worth belonging to. Archetypes are how you build it.
Ready to discover your winery's core archetype? Highway 29 Creative offers archetype assessment workshops designed specifically for wineries, helping you uncover the psychological identity that will transform your wine club from a transaction into a relationship. Contact us to build a club experience rooted in powerful, psychology-backed brand strategy.
This is a test post. Love it. Follow it.
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[str_whatsnew_title] => FROM POUR TO PURPOSE
[str_whatsnew] =>
Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.
If I told you a winery just opened with no vineyard, no winemaker on staff, and no interest in talking about terroir… would you visit? What if I told you it had a silent disco in the barrel room, a drag brunch series, and a 3-month waitlist for a zero-proof pairing menu?
Those wineries exist. And they’re thriving. Because for a new generation of visitors, the wine isn’t the reason—it’s the reward. It’s not about what you pour anymore. It’s about how you make people feel.
And we used to excel at this. But then we woke up one day… and it wasn’t working like it used to. The same offers stopped converting. The same messages started falling flat. The same visitors didn’t come back. And it’s not because we got worse at what we do. It’s because the customer changed. What they want. How they behave. Where they show up. Why they buy. So, the question now isn’t “What went wrong?” It’s “Who are we selling to today?”
Let’s review what they’re looking for. Each of the ten shifts is followed by a prompt or question you can take back to your team. Something to spark discussion at your next staff meeting, leadership retreat, or even just your next walk through the tasting room. Because these ideas aren’t just concepts—they’re invitations to rethink, reframe, and reimagine what your guest experience could look like.
Value #1: Options
Yesterday’s consumer appreciated simplicity. At retail, they picked from what was on the shelf. At the winery, they chose between red or white. In the club, they got the winemaker’s selection—and were happy to receive it. A choice between two or three options? That felt like luxury. But today’s consumer—especially Millennials and Gen Z—lives in a different world entirely. They’ve grown up in an economy of limitless choice.
Take Shein, for example—often cited as a Gen Z favorite. At any given time, that website features over 600,000 products. And they add up to 10,000 new styles per day.
That’s not a product catalog. That’s an infinite scroll buffet. And that behavior—scroll, sort, save, swap, filter, build your own—isn’t just how they shop for clothes. It’s how they expect to interact with everything. They want control. They want flexibility. And they want to feel like they’re curating an experience that fits them—not adapting themselves to yours.
So what does that mean for wine? It means the pre-set flight might not cut it. It means the fixed club shipment may feel impersonal. And it means our biggest opportunity isn’t just what we offer—but how we let them choose it. Flexibility is no longer a perk. It’s the expectation. And the brands that bake in choice—from tastings to tiers to tech—are the ones that will feel modern, relevant, and worth coming back to.
Discussion Questions for Your Staff & Management:
- What alternative formats or alcohol levels can we offer?
- Are we inclusive of no/low options, or do we still assume everyone wants a full pour of14% Cab?
Value # 2: Discovery & Trial
Yesterday’s consumer wanted to find a favorite. Today’s consumer wants to keep discovering. The internet never ends—so neither does their scroll. Algorithms, ads, and endless options mean there’s always something new to try. Loyalty? Why? Why would you buy the same thing twice when there is so much to try?
But that has also emboldened us. Trying a new wine doesn’t feel risky anymore—it feels exciting. Discovery is the experience. It’s not the step before loyalty—it replaces it. So if we want to stay relevant, we have to make exploration part of our offer: Rotating flights. Limited drops. Unexpected pairings. Something worth coming back for—not just rebuying. Because when novelty is everywhere, same-old won’t stand out.
Discussion Questions for Your Staff & Management:
- How easy is it for someone to explore our wines without committing to a full bottle or joining the club?
- Could we offer mini bottles, samplers, or “try before you buy” packs?
Value #3: Convenience
In the past, access was the ultimate goal. When you had to order things through catalogs or go to your local store to see if “that thing” you saw in a magazine was available in your area, having an inside track to products was important. Now, it’s pretty much useless. You don’t need special access. If money’s no object, you could have a bottle of Mouton Rothschild delivered to your door by dinner.
Access isn’t hard anymore. What’s hard is making it easy. Today’s luxury is convenience. It’s speed, simplicity, and control. DoorDash, Prime, one-click checkout—that’s what consumers expect. Not a complex tasting room booking form or a club order via phone call. If the experience is clunky, it doesn’t feel premium—it feels outdated – and, honestly, rude. Convenience isn’t about cutting corners. It’s about respecting time.
And the brands that make it easy? They’re the ones who feel worth staying with.
Discussion Questions for Your Staff & Management:
- Can guests book, buy, and learn from us with ease?
- Are we mobile-friendly, quick to respond, and available when people are actually looking?
Value #4: Value Alignment
Today’s consumer isn’t just buying what you sell. They’re buying why you sell it. They want to know your values—up front. What do you believe in? How do you treat people? What’s your environmental footprint?
Because for them, product quality and brand values are intertwined. An amazing wine that feels ethically tone-deaf? Hard pass. A halfway decent wine from a brand that shares their values? Instant heart emoji. Especially with younger consumers, purpose drives purchase. They want brands that reflect their worldview—not just their palate. So if you’re not telling people what you stand for, don’t assume they’ll stick around to figure it out. Because today, clarity is currency. And silence is a story, too.
Discussion Questions for Your Staff & Management:
- Do our brand values show up in our experience-not just in copy, but in behavior?
- Would someone browsing our site or walking into our tasting room know what we stand for?
Value #5: Self-Expression
It’s easy to dismiss posting online as vain or superficial. But for younger generations, it’s how they connect. How they communicate. How they belong. A post isn’t just a picture. It’s a statement. “This is who I am. This is what I value. This is where I’ve been.”
And when they choose to share your winery, your experience, your wine—it’s not random. It means your brand aligns with their identity. That’s powerful. So, if the space you create doesn’t offer moments worth capturing…you’re missing a major opportunity to be part of their story. Because for today’s consumers, if it’s not shareable, it’s forgettable. And being seen on their feed might matter more than being remembered in your CRM.
Discussion Questions for Your Staff & Management:
- Does our winery give people something to connect with and share?
- Are we offering moments and messaging that reflect their identity-not just ours?
Value #6: Education Without Ego
Education used to be the core of the winery experience. We told visitors how wine is made. Why our soil matters. What flavors to find in the glass. And while that worked for generations who came to learn, today’s guests come to explore. Education implies hierarchy: “I know something you don’t.” Rules. Correct answers. A right way to taste.
Exploration is different. It’s open. Personal. It says, “Let’s see what you discover.” Modern consumers don’t want to be corrected. They want to be included. So if we trade the lecture for a conversation, we don’t lose authority. We gain engagement. Because the best experiences today don’t feel like school. They feel like discovery.
Discussion Questions for Your Staff & Management:
- Are we making wine more approachable or more intimidating?
- How can we reframe our story so it invites rather than lectures?
Value #7: Community & Belonging
For previous generations, discovering something special was a private thrill. A tucked-away winery. A hard-to-find bottle. A quiet restaurant. The instinct was to protect it. To keep it close. Because having access meant having an edge.
But today’s consumer is wired differently. The first instinct isn’t to hide the experience—it’s to share it. To tag a friend. Post a photo. Spread the word. Why? Because for this generation, joy is amplified through connection. Sharing isn’t about showing off—it’s about pulling others in. Community is the new currency. And that means creating spaces, products, and moments that feel worth passing on. If your brand gives people something to share, it gives them a way to belong. And belonging is a much stronger bond than exclusivity ever was.
Discussion Questions for Your Staff & Management:
- What are we doing to create a sense of welcome and shared experience beyond a transaction?
- Are we building a community-or just a customer list?
Value #8: Transparency
Today’s consumers are savvy—and skeptical. Especially online, where everything can be filtered, staged, or Photoshopped. And if every image is too perfect, every bottle too polished, every person too posed…it starts to feel like a façade. The result? Disconnection. Distrust. A scroll-past, not a double-tap.
Transparency isn’t just a virtue—it’s a strategy. It builds trust. It signals confidence. And it’s one of the fastest ways to stand out in a crowded, curated world. Show your team. Show your process. Show the messy harvest days, not just the golden-hour tastings. Because consumers don’t expect perfection anymore. They expect honesty. And when they see themselves reflected in your story, they’re far more likely to want to be a part of it.
Discussion Questions for Your Staff & Management:
- Are we clear and open about how we make our wine, how we price it, and what’s inside? Or are we still hiding behind wine-speak and vague terms?
Value #9: Emotional ROI
Picture your customer.
She’s working full-time. Maybe raising kids, managing a household, checking in on aging parents. Her phone never stops buzzing. Her weekends are booked out. Her to-do list is a mile long. And still—she carves out time, gets in the car, and drives an hour out of the city to come to your event.
That’s not casual. That’s a commitment.
She could’ve gone to brunch, taken a nap, or stayed home and done nothing—which sounds pretty great, honestly. Instead, she picked you.
So when she leaves your tasting room and heads back down the highway, she’s asking herself one question: ”Was it worth it?” Was it meaningful? Memorable? Did she feel welcome—not just as a buyer, but as a person? Because that’s Emotional ROI. It’s not about the wine—it’s about how the whole experience made her feel.
If the answer is yes, she’ll come back. She’ll tell her friends. She’ll bring them next time. If not? She won’t complain. She just won’t return. And you won’t even know you lost her.
Discussion Questions for Your Staff & Management:
- What emotional payoff does someone get from visiting us? Do they feel joy, wonder, connection, or just… meh?
Value #10: Frictionless Access
Yes—we’ve said access isn’t the crucial selling point it used to be. And it’s true: rare wine, limited clubs, remote locations—they don’t carry the same cachet anymore.
But let’s be clear: access still matters. It’s just… expected.
Today’s consumer assumes they can get what they want, when and how they want it. Not because they’re entitled—but because that’s the world they live in. They can book a cabin, schedule a haircut, and buy a car—all from their phone, in minutes. So if buying your wine, visiting your tasting room, or joining your club feels complicated? You’re not exclusive—you’re inconvenient. Frictionless access isn’t about removing effort. It’s about removing unnecessary effort. Make it simple. Clear. Mobile-friendly. Immediate.
That’s the new luxury.
Because the minute someone must call, wait, or wonder? You’ve lost them to someone who made it easier.
Discussion Questions for Your Staff & Management:
- Where are the hidden barriers in our experience?
- What small points of friction, online or in person, could be costing us future fans?
Don’t just file these ideas in a folder. Use them. Add to them. Argue with them. That’s how real change starts.
We are not in a wine recession. We are in a wine realignment. The future isn’t less wine. It’s wine in a new context. Let’s stop selling bottles—and start creating reasons for customers to show up, stay longer, and come back.
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[tags] => Admeo, lab, free sulfite, QC, QA
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[str_whatsnew_title] => If you’ve ever rerun a sample because your free SO₂ result didn't seem right, this post is for you.
[str_whatsnew] => If you’ve ever rerun a sample because your free SO₂ result didn't seem right, this post is for you.
Managing free and total sulfites is one of the most critical controls in wine stability and shelf life.
Our free sulfite reagent kit is for producers who want to evaluate chemistry in their lab.
What you’ll be able to test:
• consistency across replicates
• compatibility with your analyzer and protocols
• real-world performance
We would love to help make your lab's QC easier. Please reach out today for more details!
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[tags] => WIN Marketplace, Alexander Valley, Winery, Real Estate
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[str_whatsnew_title] => ⭐ New Listing on WIN Marketplace - Winery in Alexander Valley
[str_whatsnew] =>
Now available: a Winery for Sale in Alexander Valley — an opportunity well suited for those evaluating expansion, ownership, or long-term investment in a renowned winegrowing region.
Listings like this tend to draw thoughtful interest early in the year, as plans and priorities take shape.
? View the full listing and connect directly with the broker:
https://marketplace.wineindustrynetwork.com/listing/winery-for-sale-alexander-valley/
Thinking about selling a winery, vineyard, or industry asset in 2026? Use promo code WINMARKETPLACE to create a FREE 90-day listing on the WIN Marketplace.
Explore by Category
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[event_name] => Bold Predictions: Expert Insights on Emerging Trends and Opportunities
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[event_date] => 2026-02-11 00:00:00
[event_location] => Online
[event_description] =>
For the fourth consecutive year, four seasoned wine industry thought leaders return to examine the critical challenges and opportunities defining the wine landscape in 2026. Each panelist will share their most important predictions and trends that wineries need to understand to thrive in the year ahead.
This engaging panel discussion offers multiple perspectives on the forces shaping our industry, equipping you with practical insights to make informed decisions and capitalize on emerging opportunities throughout 2026.
Session Panel:
Chris Bitter, Senior Wine & Grape Analyst / Terrain
Philana Bouvier, President / Demeine Estates
Bourcard Nesin, Industry Analyst / Rabobank
Dale Stratton, Managing Director / Azur Associates
Moderator: Damien Wilson,
Faculty Director and Hamel Family Faculty Chair of Wine Business / Sonoma State University
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[event_name] => Test OneEEv
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[event_location] => SA
[event_description] => Use PostBin to collect all requests to a special URL which you can use to test your API Clients or your WebHooks. Inspect your bin visually on this website, or use our API to programmatically test your libraries, clients, projects, SaaS or websites.
Use PostBin to collect all requests to a special URL which you can use to test your API Clients or your WebHooks. Inspect your bin visually on this website, or use our API to programmatically test your libraries, clients, projects, SaaS or websites.
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[event_description] => Come to our event!
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[event_name] => Dollars & $ense Webinar 2026
[event_type] => 7
[event_date] => 2026-01-22 00:00:00
[event_location] => Online
[event_description] => This year’s event will be held as a virtual meeting on Thursday, January 22, 2026 from 9:00 AM to 11:30 AM.
Join us for a recap of Sonoma County Winegrowers’ and Sonoma County Fundación de la Voz de los Viñedos’ activities in 2025, along with a preview of exciting plans for the year ahead. Turrentine Brokerage will also present during the meeting, and we will recognize outstanding contributions with the Nick Frey Community Contribution Award.
Click here to register.
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[event_name] => Winter WINEland
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[event_date] => 2026-01-17 00:00:00
[event_location] => Sonoma County, CA
[event_description] =>
Step into the magic of Winter Wineland, where the Wine Road transforms into a true wonderland. Imagine cozying up with friends and family, your favorite wines in hand, as you breathe in the crisp winter air and take in the vineyard views—nature’s perfect art, with neatly pruned vines resting peacefully under the season’s charm.
Celebrate the start of a new year surrounded by warm hospitality, stunning landscapes, and the joyful clinking of glasses. Every stop along the Wine Road invites you to sip, savor, and bask in the moment. It’s not just wine tasting; it’s an unforgettable experience—rich with connection, beauty, and that irresistible winter glow.
Make memories. Share laughter. Discover your next favorite vintage. Winter Wineland is waiting to welcome you with open arms and endless cheers.
Get tickets here.
$95 Weekend Ticket, $75 Sunday Only, $10 Designated Driver
January 17-18, 2026 ~ 11am - 4pm each day
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[tags] => oodo, QuickBooks, ERP, Accounting, Finance
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[event_name] => Winery Finance Teams - Outgrowing QuickBooks + Bill? Or Looking for a New ERP System?
[event_type] => 7
[event_date] => 2026-01-15 00:00:00
[event_location] =>
[event_description] => If your AP process is getting heavier, approvals are becoming more complex, and you’re stitching together systems to manage inventory and sales… you’re not alone.
I’m hosting a 60–90 minute webinar to walk through a finance-first comparison of: Odoo for Wine vs QuickBooks + BILL with a deep focus on the workflows that matter most for wineries:
- AP automation + invoice capture (OCR)
- Multi-level approvals (by amount, department, vendor, etc.)
- Analytic distributions — allocate overhead across departments/channels without spreadsheets
- Order-to-cash workflows (DTC + wholesale)
- Inventory visibility + valuation + traceability
- DTC integration for POS, clubs, and DTC
- Winemaking integrations — connecting winemaking data to bottling, inventory, and finance.
While this webinar will compare and contrast to Quickbooks, it should be valuable for any winery struggling with their current ERP (accounting, inventory, sales, purchasing), or lack of, or thinking of moving to a new system.
If you want a modern system that connects operations + finance and reduces month-end headaches, this will be practical and worth your time.
Thu, Jan 15 @ 1:00 PM - 2:30 PM PST
Register Here
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[date] => 2026-01-07 08:45:18
[type] => event
[event_name] => How to Navigate a Tough Wine Market: Better Tools, Better Sales
[event_type] => 7
[event_date] => 2026-01-15 00:00:00
[event_location] =>
[event_description] =>
Maybe you, too, are feeling the pinch of a tougher market in wine these days.
That’s exactly when the right data, and the right use of that data, makes all the difference.
Join us to see what the Enolytics team has been building to help you sell smarter, work more efficiently, and stay ahead of the curve.
What we'll cover:
- Marketing Automations & Integrations — Make money while you sleep. Create automated audiences in Enolytics and let us sync with Klaviyo, Mailchimp, and RedChirp to do the heavy lifting
- Reservation Integrations — View your Tock, Commerce7, or eCellar reservations alongside your sales and marketing data—finally, one place for everything
- Sell More Now! — We're making it so easy to sell more wine, even your Uncle Bob could do it. Never waste time wondering what wines to pitch again
- Price Elasticity — Discover which wines have room to move on price—and which ones don't
- Enolytics Wholesale & RFV — Know your top accounts and accounts at risk
- Enolytics Live — Real-time insights at your fingertips
- The Snapshot — See what's going on in the industry at large (even if you're not an Enolytics customer!)
- Refreshed UI & Log Outreach — Your data, more accessible than ever
- Updated Help System — Robin and our Support Portal got a whole lot smarter
With your CRM, reservations, and marketing data in one place, Enolytics is truly the central hub for all your sales and marketing activity.
We'd love to show you what's possible. See you there?
Thursday, January 15, 11:00am - 12:00pm (PST)
RSVP Here
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