Town Hall Brands
#317 237 East 4th Ave, Vancouver, BC, Canada, V5T4R4
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March 27, 2026

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's...
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December 02, 2025

How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob...
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November 19, 2025

Right-Sized Wine: Meeting Consumers Where They Are

Consumers are drinking differently. Smart wineries are packaging differently.The wine industry is entering a moment where packaging innovation is no longer a nice-to-have. It is becoming essentia...
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November 12, 2025

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar...
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November 05, 2025

From Text to Sale: Elevate Your Winery’s Customer Experience with RedChirp

No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. ...
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October 09, 2025

WIN Insider Series with Alexandra O’Gorman

In this WIN Insider Series episode, George Christie interviews Alexandra O’Gorman, Vice President of Community Relations for Foley Family Wines. Alexandra shares her journey from Carmel, Califor...
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September 15, 2025

Bottle360: Redefining DTC Wine Sales

Bottle360: Redefining DTC Wine SalesProven Bottom-Line ResultsThe trend toward wine subscriptions and modernized membership formats relies on personalization. That means wineries need to tailor their ...
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September 09, 2025

Today's #winebiz news for #wineindustry professionals...

Afternoon Brief: Seventh Circuit Denies Rehearing in Chicago Wine Co. CaseThe case originally arose when Chicago Wine Co., an out-of-state retailer, challenged Indiana's restrictions on direct-to-cons...
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September 05, 2025

Breaking Down the Silos: The New DTC Model for Winery Success

For years, the direct-to-consumer (DTC) model for wineries was built in clear, separate silos: the Tasting Room team poured and sold wine, the Wine Club team managed membership and retention, and the ...
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September 03, 2025

WineAmerica Proudly Sponsors 2025 Come Over October Congressional Wine Caucus Press Conference and Reception

Second-Year Sponsorship Highlights American Wine Industry’s Economic Impact and Community Building Mission WineAmerica, the National Association of American Wineries, announced today its pr...
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