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Ray Carlson & Associates, Inc.
5331 Skylane Blvd, Santa Rosa, CA, United States of America, 95403
https://www.rcmaps.com
(707) 528-7649
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Highway 29 Creative
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March 27, 2026

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's...
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Protea Financial
January 16, 2026

The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report

The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine ...
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@silicon-valley-bank
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eCELLAR
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January 08, 2026

eCELLAR: Join Us for Bubbles & Bourbon at the DTC Wine Symposium

If you’re heading to the DTC Wine Symposium in Monterey, we’d love to invite you to join the eCELLAR team for a relaxed Bubbles & Bourbon Happy Hour on January 21st in our hospita...
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DTC Wine Symposium
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InnoVint
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November 19, 2025

What Drives Winery Health in 2026? The Data Behind Your Winery's Financial, Operational & Cultural Success

Winery health isn’t defined by one metric. It’s a reflection of how well a winery performs across three key dimensions: financial resilience, operational excellence, and cultural strength....
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Protea Financial
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November 17, 2025

Building the Winery of the Future: The Core Capabilities That Will Define Long-Term Success

The Wine Industry Financial Symposium 2025 and its speakers made one thing abundantly clear: the wineries that will succeed in this current market and into the future will look fundamentally...
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@protea-financial
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Highway 29 Creative
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November 12, 2025

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar...
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Vinoshipper
November 05, 2025

Help build the 2026 National Direct Sales Report

Last year, hundreds of producers shared their direct sales numbers to create the industry's most comprehensive benchmarking report. Now we're gathering data for year two.The 2026 National Dire...
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data webinar survey industry report
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Ray Carlson & Associates, Inc.
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November 04, 2025

The Essential Role of GIS in Vineyard & Winery Management

In today’s wine industry, effective vineyard and winery management requires more than just good farming practices—it requires data. Geographic Information Systems (GIS) have become a power...
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Wine Sales Symposium
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October 28, 2025

Help Shape the Future of Wine Industry Events!

At WIN, our goal is simple: to create conferences and events that provide maximum value to winery and wine industry professionals. To do that, we want to hear directly from you.We’ve put togethe...
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Silicon Valley Bank
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October 21, 2025

Last Chance to Take Our State of the Wine Industry Survey

We can’t do this without your helpCompleting this year’s SVB State of the Wine Industry survey is your chance to vote for us to continue our decades-long effort to offer insights to our vi...
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