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January 16, 2026

The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report

The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine ...
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January 13, 2026

Why Facebook Is Quietly Limiting Winery Page Discovery, and What to Do Next

By Leeann Froese, Town Hall BrandsOver the past few months, wineries across North America have begun receiving a vague but unsettling notification from Facebook stating that their Page is “not b...
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December 17, 2025

Why Winery Commerce Systems Get Tested in December

December is when winery commerce systems reveal their true strengths — and their limitations.Busy tasting rooms.Holiday gift orders.Club shipments.Online traffic spikes.Staff moving fast across ...
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December 08, 2025

Future-Proofing Your Wine Brand: 5 Practical Ways to Build Resilience in Today’s Market

The wine industry is going through major market changes. Some wineries are posting growth, while others are facing flat or declining sales and increased financial pressure. The difference is not luck....
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December 02, 2025

How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob...
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December 01, 2025

Commerce7 Launches New “Data Drop” Series, Making Advanced DTC Insights More Accessible Than Ever

Commerce7 today announced the launch of Data Drops, a new ongoing series designed to deliver timely, digestible insights that help wineries understand what is really driving direct-to-consumer perform...
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November 19, 2025

Cyber Week Winery Marketing Strategies to Boost Holiday Sales

Cyber Week Winery Marketing: Planning Smarter, Selling StrongerCyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it&rsquo...
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November 19, 2025

Wine Packaging Trends That Drive Sales

Over thirty-five years of crafting wine bottle labels in Napa Valley has taught us something essential: wine packaging trends aren’t just about following fashion – they’re about unde...
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November 12, 2025

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar...
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November 04, 2025

Wine at an Inflection Point ”” and the Case for Data-Driven Reinvention

The global wine industry is facing its most significant disruption in decades. Consumption has declined since 2018, vineyard yields are down, and consumer habits have shifted toward spirits, seltzers,...
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