Art and wine have always had a natural affinity. Art openings are characterized by lavish wine receptions and hors ‘d oeuvres. Tasting rooms are filled with intriguing artistic items that tempt customers into purchases beyond a favorite bottle. Fine art and fine wine are often sold to well-heeled bidders at the same high-powered auctions.

The common denominator is a customer base that appreciates both; a fact not lost on marketing strategists for either enterprise.

Take Fine Art America (FAA) and Naked Wines, for example.

Fine Art America is an online marketplace representing more than 250,000 artists and photographers from around the globe. The company provides print on demand services to its customers, converting digital images into multiple formats, including canvas, framed, acrylic and metal prints as well as posters and greeting cards. The artists set the price for their work and incur no costs for joining FAA. Visitors to the website are estimated at a whopping 7.5 million a month.

Read the full article by Elizabeth Hans McCrone on the Wine Industry Advisor.