Your BTG sales may be up and increasing, but is that really why you invested in this competitive distribution strategy? By-the-glass programs, on their own, are often the least profitable endeavors for any winery or importer, yet they are "supposed" to deliver what you are really after – exposure. So, do you know if your BTG program is really driving the lift you are after, and if it is (gasp) worth it?

Between manual spreadsheets, disconnected systems of data, and a lack of full-picture analysis, all while you're serving extensive distributor discounts and incentives to get on the by-the-glass lists – it’s imperative you have the visibility into your BTG program success so you can turn the right dials.  

Find out the top 3 critical questions you need to be able to answer about your BTG program to determine if your on-premise wine sales are delivering that intended ROI. READ THE FULL ARTICLE NOW.