The North American market for imported wine has become a competitive and fast-paced industry. To stay ahead of the game, you need to be able not only to manage international suppliers but also all the aspects involved in shipping their goods and then working with domestic distributors to get the product on the shelves and menus.

But increasing shipping rates, limited cargo space, and long overseas delivery delays are putting a considerable burden on wine importers juggling these pivotal supply chain points that impact everything from product availability to pricing. Importers might even be so inclined to refer to it as the three-‘tear’ system right now!

So, just how extensive is the influence of these prolific and increasing distribution challenges on wine imports? And most importantly, how can wine import businesses get ahead of these obstacles to promote and price their wine profitably in a constant-changing market dynamic?

Read The Wine Import Business: Proactive Pricing in an Ever-Changing Market to find out now!