
Each year, Silicon Valley Bank partners with wineries across America to conduct two surveys - one on industry performance and another to provide direct-to-consumer metrics. We now have over a decade of data and information from which we can report nominal statistics and decipher trends. Over the years we've made many discoveries that have shaped the industry.
The 2022 DtC Survey is open but will close Friday the 18th.
At this point, we have 206 responses after one week but we need about 500 responses to get statistically significant results. You can see how your region is performing thus far in the headline slide. (Please click on the chart to get a better view.) We need a minimum of 12 responses to break out your region's comps.
In a change - You Can't Get The Survey Results or Presentation Slides Without Participating
Only survey participants will get this information. It can't be purchased. At the end of May, we will broadcast a videocast to the industry and go over the new findings with other industry experts. But we will not be releasing the slides from the show - unless you participated in the survey.
All of our efforts are done on a gratis basis to help the industry make decisions, but it's a partnership with you. If we don't get survey responses, we can't produce this industry resource.
Please make this a personal goal to participate this week. The choice you make regarding your participation in the survey will have an impact both on your operation and the industry as a whole.
This year the survey has between 24 and 33 questions, depending on your business model. It should take you between fifteen to twenty minutes to complete and even less if you are a little prepared. If you would like to see the questions in advance, you can download and print the questions here.
Are you ready to participate in the survey this year?





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