Effectively use multiple channels for effective customer touchpoints

Guests Holly Schick of WineDirect, Drew Hendricks of Barrels Ahead & Legends Behind the Craft, and Ben Salisbury of Salisbury Creative came together to go On the Spot to discuss new outlets for wineries of all sizes to sell more wine, beyond their website.

This episode was packed with recommended resources, which we’ve recapped below. Don’t miss the full episode, which you can watch instantly below. So much marketing gold!

Recommended resources from the panel:

• Barrels Ahead Podcast
• Libdib
• Ben Salisbury on LinkedIn
• VinSocial
• Sippd
• Recipes for your wine
• WineDirect Marketplace
• Ben Salisbury’s courses
• Drift Conversational Marketing
• Salisbury Creative Group Academy (Wine Sales Stimulator: highly recommended!)
• Next month’s On the Spot registration
• Vivino
• Storybrand Book
• Ben Salisbury’s YouTube video Small Winery Marketing on a Shoestring (Drew called this a ‘masterclass playbook’!

P.S. We've also just opened registration for the September On the Spot: How to think like your customer (and sell more wine) with Laurie Millotte from Outshinery, Jonathan Harclerode from Bottlebooks GmbH, Nick Martin from Wine Owners, and Sebastien Tremblay from Troly.

Save your seat here: go.outshinery.com/6am