Are you a small wine brand struggling to keep up with the larger competitors? What if there was a way to transform your brand just by customizing a new label? Michael Bergin can give you all the answers.

On the latest episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with President and CEO of Bergin Screen Printing and Etching, Michael Bergin, about his process for creating wine labels. They discuss the benefits of having a screen printed or etched wine label, how to make your wine brand stand out, the process behind creating individualized wine labels, and much more.

Legends Behind the Craft Podcast

Here’s a glimpse of what you’ll learn:

• Michael Bergin explains his company’s journey and how it has grown over 33 years
• What’s the difference between etching and screen printing?
• Michael explains the process behind hand-etching wine bottles
• How having a hand-etched or screen printed label can create a world of difference for wine producers and brands
• Michael delves into his company’s screen printing process
• Why should wineries choose screen printed labels rather than traditional paper ones?
• Michael discusses where he believes the art of screen printing will go in the next few years
• How unique wine labels make smaller brands stand out from larger competitors 
• Michael mentions some wineries and producers he admires in the wine industry