How to use messaging that sells more wine online

While the idea of copy, when it comes to content and marketing, often focuses on the big ticket items such as blog posts and newsletters, some of the most powerful copy in your toolbox are those smaller snippits that customers read when they see your product for sale online. 

Ecommerce copywriting is critical to your customers decision making process when browsing your products online. They are looking for one, two or three reasons why that wine fits into their life at the moment. While there is some element of storytelling; brand awareness, consistency and customer relevancy are the top priorities for ecommerce copy. This is about the people buying the wine, rather than all about the winery or vineyard. 

Outshinery's writer-in-residence Jill Barth provides some top tips to consider: 

• Prioritize selling points in the eyes of the consumer. Often these are what to eat with the wine, a brief description of the profile, ad scores and awards. 
• Always have your copy include a call to action that leads to the easiest possible way to purchase. Avoid asking people to email for more information. Give the information and then allow them to buy there and then. 
• Ensure brand consistency. Each wine should have the same information in an orderly and consistent fashion. For example, two sentences about food pairing, one sentence about the tasting profile. 
• Get to the point! Stick with the key points that your customers need to know to buy the wine and present the value of the product. Your winery history, press coverage, vineyard facts are important and does belong on the website, but not nested within the ecommerce copy.

Want to learn more or need some help with ecommerce copywriting? Outshinery has just launched Ecommerce Copywriting for Wineries and is here to help craft concise + catchy copy to get people to click Buy Now.

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