Customer-triggered messages perform 8-to-100 times better than email blasts

Our friends at Listrak just released their 2021 ECOMMERCE EMAIL BENCHMARKS showing the top performing automated email sales campaigns of 2020.

Click here to read our full report now

In the alcohol beverage segment, Listrak reported the most profitable email messages sent by DTC marketers in 2020 were automated campaigns triggered by customer interest and past behavior.

“Back in stock” alerts, abandoned cart recovery, transactional messages, post-purchase sequences, and product replenishment campaigns generated 8-100 times more sales per name than typical email blasts.

To learn more about this new research -- including new industry benchmarks for email marketing performance -- we invite you to read our full report here.

For wineries looking to delight consumers with personalized service, engage more customers without doing more work, and grow profits by using the best practices of digital wine marketing, automated email marketing is a proven path to success.

Merchants already using a modern email marketing platform that makes it easy to launch automated campaigns can use Listrak’s latest research to target their efforts this year.

But if reliance on old email marketing technology is holding your winery back, we invite you to move forward in 2021 by stepping up to PreferencePro Automated Wine Marketing.

Happy Selling!