The Wine Industry Sales Symposium is an in-person conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits.
This year's program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more.
View the first 3 sessions of the day below:
Data-Driven Insights: Sales Trends and Predictions
Session Description:
This data-driven session will provide attendees with a comprehensive overview of the current state of the wine industry and consumer, as well as valuable insights and predictions for the future.
Specific areas covered will include a review of how the wine industry is performing in comparison to other alcoholic beverage categories and analysis of the key drivers of growth. The discussion will include ideas on how wineries can better target and engage younger consumers, and the ever growing multi-cultural consumers to expand their customer base and more.
These valuable insights into customer behavior and preferences can inform and prepare marketing and sales professional to better target and engage potential customers.
Adapting Your PR Strategy for an Evolving Media Landscape
Session Description:
Change is inevitable and how we manage our media relations in wine is no exception. To succeed in your public relations efforts requires paying close attention to how wine consumers, specifically the demographic you're targeting, are being influenced and by whom. While the "traditional" wine writer still plays an important role, there are new influencers and content creators on the scene that are having just as much of an impact on brand awareness, and ultimately, sales.
Attendees will hear from a panel of public relation professionals, who will share their experience and advice, on how best to navigate the ever-changing world of wine media, from the traditional, to pay to play, to lifestyle influencers and more.
Strategies & Tactics for Engaging New Wine Enthusiasts
Session Description:
The wine industry is facing a challenge in reaching new audiences, especially younger people who are not consuming wine as much as previous generations. However, this session will focus on tangible solutions and real-world tactics for overcoming this challenge. Our panelists, who represent different stages of the consumer communications web including suppliers, agencies, influencers, and retailers, will share their insights and experiences on successful case studies.
This session will highlight selling strategies that cater to a modern audience, and how to cultivate the next generation of wine enthusiasts. These experts will discuss various methods for reaching out to potential customers and engaging them in a meaningful way, such as using social media, creating personalized experiences, and leveraging technology to provide a seamless purchasing journey. Attendees will walk away with practical knowledge on how to sell wine directly to consumers and grow their customer base.
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