Unlike other forms of advertising, which are frequently intrusive and unwanted, event sponsorship allows consumers and businesses to connect through meaningful real-time interaction. And when it's done well, sponsorship can offer a distinct opportunity that can both complement and expand your current marketing & advertising strategies.

 

1. Brand Visibility & Awareness:

Event sponsorship enables businesses and organizations to receive more media coverage. Your branding appears alongside other reputable sponsors in front of large audiences. The bigger an event is, the more press, social media mentions, and other benefits you can reap. 

 

2. Targeted Marketing:

Sponsorships allow for direct access to your IDEAL target market or assist in an effort to reach a new target audience.

 

3. Client & Customer Perception:

Improve the way you are viewed by your ideal customers by leveraging the power of collective credibility. Your reputation soars when you work alongside other successful organizations at a popular event. 

 

4. Content & Social Media Marketing:

You can connect with the event holder on social media and gain access to the audience. Indeed, social media promotion for events. The Event Marketing Institute reported that 98 percent of consumers create social content during events. When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks.

 

5. Block the Competition: 

If your competitors haven’t started doing sponsoring events where your audience is, there’s a huge opportunity to be first in the space and get new eyes on your company that may have found their way to a competitor.

 

How do you know if an event is an ideal sponsorship fit?

1.     1. Attendee demographics: who attends and are they your target customer?

2.     2. Event Success: What is the estimated attendance? Does the event program match your audience’s interest?

3.   3. Value and Exposure: Do the sponsorship benefits compliment or/ expand upon your current marketing plan?

4.     4. Other Sponsors: Are you in good company? Have these brands sponsored this event in the past?

 

If you're looking to make a big impression within the industry and are curious about event sponsorship opportunities with a wine industry tradeshow or conference, WIN produces several annual events that attract a highly targeted audience of winery professionals and decision-makers.