Your marketing team has just come to you with a proposal for a new promotion to be launched in several states. Is it legal in each state they are proposing? And—if not, can it be revised to fit within the rules and still achieve the objective? Promotions, especially those that directly support sales at the retail level, may include activities that are prohibited in some states. Consulting The Digest of Wine & Spirits Law is always a good first step in determining whether the promotion could invite trouble.

For example: Did you know that a California winery may conduct consumer tastings at licensed establishments in Texas, but is prohibited from doing the same thing in Arkansas or Mississippi? Subscribers can run a quick trade practice report to review the rules. The PDF attached to this posting is an actual Trade Practice report generated from The Digest website for Arkansas, Mississippi and Texas for section 15.9, Sampling/Promotional Activities for Consumers.

The Digest is a compilation and condensation of statutes, regulations, and administrative decisions from all states governing the sales and marketing of wine and distilled spirits in a user-friendly format. It is an economical, time-saving, and indispensable reference for wine and spirits professionals.

For a demonstration of the power and ease of The Digest, go to our website and click See the Demo.

Trade Practice report.pdf