Having a successful holiday season requires a lot of planning and execution. But how do you stay on task? We recommend starting a holiday marketing calendar with all the important dates. Download our marketing calendar guide for the holidays to help keep you on target for your OND goals.
How to create your holiday marketing calendar
Pick a format that works best for you
We love laying out all the information in a traditional calendar format. This helps you visualize the dates and really plan timelines. Once you have everything out on the calendar, you can create a detailed list of all the steps that go into completing one task. From there, create weekly checklists so you can check things off in bite-sized, manageable pieces.
Pick your star products and plan promotions
If you haven't already, run reports on your most popular products sold online in November and December. This will help give you an idea of the products to put on promotion. Next, take a look at your promotions from last year. Were they successful? If so, expand upon these. If not, think about changing it up and expanding your communication this year.
Pick your communication channels
Where do you send out communication? Whether you do it all including, social media, email, ads, blogs, and events, or just a few, it is important to cover all the basis on your calendar. Now that you have figured where you communicate, it's time to think about the collateral that will be needed. If your biggest channels are Instagram, email, and your tasting room, think about creating enticing visual images for posts, email headers, and flyers.
Creating a holiday marketing calendar will help you take a step back and see the big picture. It is easy to get bogged down in the day-to-day tasks, but having holiday marketing objectives will help you prioritize and stay on track.
Download Holiday Success Marketing Calendar
Destination Sales Tax Made Easy
Free zipcode tax feature for vinSUITE clients
Napa, CA, November 12, 2019 vinSUITE, the leading all-in-one DTC winery platform, has partnered with ShipCompliant by Sovos, the leading alcohol compliance software, to bring destination sales tax to vinSUITE clients.
“We are excited to deepen our partnership with ShipCompliant by Sovos to guarantee precise tax calculations to our clients,” stated Jason Curtis vinSUITE General Manager. “With new sales tax regulations, it is imperative to alleviate the burden experienced by many wineries. Our easy-to-use destination sales tax will erase the fear of not collecting and reporting the correct tax rates--all at no cost to our clients.”
Features include:
Wineries will be able to collect the appropriate sales tax, not just by state, but zip code following California law AB-147 best practices.
Inside vinSUITE’s reporting tool, wineries will be able to report on shipping counties by order.
To learn more about how vinSUITE’s zipcode tax feature can streamline your shipping compliance processes, contact sales@vinsuite.com.
About vinSUITE:
vinSUITE, a Constellation Software company, was founded in 2003. As one of the largest winery solutions providers, vinSUITE is comprised of over 30 professionals, many with dozens of years in the industry. Our dynamic support and professional services teams set us apart from our competitors. And our dedicated account managers ensure our clients receive the utmost attention. Over the years, we’ve helped thousands of wineries grow their DTC business.
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If you would like more information about this topic, please contact Carrie-Anne Wood at 707-253-7400 x 1007 or email at marketing@vinsuite.com.
It’s the holiday season, which means it is time for holiday shopping and promotions. From one-day-only sales like Cyber Monday to season-long promotions, customers are looking for (and expecting) deals when shopping. We’re giving you are top three promotions for the holidays that are sure to boost revenue and bring joy to customers.
1. Fixed-rate shipping
In the world of Amazon free two-day shipping, consumers are more customized to cheaper and faster shipping rates. And although free two-day shipping is not attainable for most wineries, offering a lower fixed-rate shipping cost during the holidays can help you compete on a larger scale. When surveyed, 79% of US consumers said that free shipping would make them more likely to shop online. (Walker Sands) With a fixed-rate promotional code during the holidays, you can offer discounted shipping to customers who meant a certain threshold.
This promotion is only available to customers whose order is greater than or equal to $250.
2. Flash Sales
Black Friday and Cyber Monday are the two largest online selling days of the year. Promotions on sites drove 25.3% of traffic, followed by paid search, 25.1%, and email, 24.2% (TechCrunch). Take advantage of this increase in holiday traffic by offering your own Cyber Monday deals, but don’t forget to promote it too! Send emails, create ads, post on social, and post on your site your one-day-only Cyber Monday deals. It is important to note that the “golden hour” is estimated to be between 10:00 pm and 1:00 am EST. Meaning that most shoppers try to catch Cyber Monday deals right before bed or after work, so continue your communication during these times.
Our Cyber Monday example included two promotions, one for individual wine bottles and one for gift sets, pushing the gift sets with the better deal. Now, you can offer as many promotions or as little promotions as you like. Keep in mind that you are trying to drive purchases in a short window, so the deals need to be enticing enough to push conversions.
3. Buy More, Save More Discounts
Tiered quantity discounts reward the customers that spend more money by incentivizing those on the cusp to add more items to their cart to make it to the next tier. Note: It is important with discounts to have an end date. Consumers resonate with discounts that have a reason, like a holiday season.
In this example, the tiers are separated by ranges of a hundred dollars and only increase by 5%.
What discounts have you found to be the most successful during OND?
For information on how to set up these discounts in vinSUITE, check out our on-demand video here.
Register for our upcoming Holiday Success Webinars
Upgrade Your Holiday Marketing with Outshinery November 6th at 11 a.m. PST
Hosted by Outshinery, the leading professional product photography and video content for the alcohol industry. They will share tips and tricks on how to use visual content to boost engagement in emails and social media in OND.
Prep Your Products for the Holidays Nov. 13th at 11 a.m. PST
Make your to-do list and check it twice, the holidays are almost here! We will show you how to create gift sets, gift guides, events, and more.
Master End of Year Reporting Dec. 11th at 11 a.m. PST
It's that time of year again - End of Year Reporting. Before we ring in the New Year, let's close the books on 2019, and get a head start to 2020. We will show you how to create sales summary reports, and best practices to keep your data clean.
New Year, New Campaigns Jan 8th at 11 a.m. PST
Are you ready for the new year? Let's start 2020 off on the right foot by setting up your marketing campaigns now! We will show you how to run a birthday and big spender campaign using vinSUITE's ListBuilder and our new Mailchimp integration.
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