Solid advice to ensure a great event & Tradeshow ROI. 

Some of these tips might seem pretty straightforward, but you would be surprised at how often they are overlooked.

 

Before the Show:

• Advertise your presence! It is important to build up hype about your trade show appearance in the weeks and leading up to the event. 

• Connect with prospects & customers before the show by sending out an email or letter inviting your customers to stop by your booth and offer your PROMO CODE to allow prospects to attend for free. This guarantees you will have more visitors at your booth, markets your company to those who may not attend, and gives you higher visibility to those that are attending.

 

During the Show:

• Engage! During trade shows, potential clients put a personal face to your company and brand. Therefore, the people representing your company in this type of setting should be enthusiastic, outgoing, knowledgeable, and approachable.

• Network. Make sure you allocate time for you & your salespeople to “walk the show” and visit with other exhibitors as some of the best prospects at a show are your fellow exhibitors.  

 

After the Show:

Now the real work begins. 

• Send requested literature immediately as a quick response is your second opportunity to make a favorable impression. (Your performance in the booth is the first.)

• Keep track of your prospects by keeping a record of the customers who found out about your products through the trade show. Use these results to demonstrate the show’s return on investment.

 

Maintaining Your Exposure:

As trade season ends and the opportunity to network with potential leads face-to-face becomes limited, it's important to maintain a marketing strategy that lets you continue to reach your target audience with other channels. Email, social media, digital marketing, and traditional advertising are all ways that you can distribute your organization's news & information to those you’re looking to touch.

 

If you would like to attend the 2nd largest wine industry tradeshow in North America for FREE, use this promo code WIN and register here.

 

If you’re not already currently engaging in email marketing to get your message out, consider utilizing a network like Wine Industry Network (WIN). WIN members can share their content in email newsletters and reach a highly targeted audience, via an extensive subscriber list and following. In addition, all campaigns are tracked and measured allowing for easy analysis of programs and investments.

WIN Members also have the opportunity to access additional marketing programs including participation in Expert Editorials with the Wine Industry Advisor, high-impression ad space on Wine Industry Network and Wine Industry Advisor, high-impact promotion in Supplier Spotlights and discounts on our WIN Data product for those members looking to bolster their list of industry contacts.

 

For more information on any of these services, or for general inquiries, contact us:

 

SEND ME INFO