There is a lot to be said about managing a brand, whether starting up from scratch, or keeping your current brand strong. Before you can manage your brand, you need to build it.

You need to know your winery. This should be easy, as it is your business and you are your own expert on your business. 

Branding should be taken on by the entire company, from the owners, to the vineyard manager, winemaker, the people who pour the wines in the wine shop, the sales team, and the person that answers the phone. Every person that works as a part of the winery plays a role in building the brand and will have a unique viewpoint to offer.

Ultimately the brand is the reflection of the winery, so every effort that is taken to promote the winery should be done with the vision and objectives of the winery in mind.

Below are a few parts of your brand.

Brand Name

Your brand name is the primary identity of your company. Every name is taken. So when you get yours, trademark it.

Once you land the unicorn that is your brand name, you need to take ownership so no one else can. By trademarking, you have better leverage over unauthorized use and anyone who copies or tries to steal your brand.

Your brand name will most likely be used on your website and social media accounts. Keep this in mind when naming, as you what to keep these names, identities, and handles consistent.

Logo and Colour Palette

Your logo and colour palette symbolize the creative exemplification of your brand. These assets are important parts of your branding. If designed properly, they will resonate with your target audience and can help you attract customers. Think of the iconic logos and colours that stay in your memory. 

Typography

Typography refers to fonts and text-based components and how they’re used in your branding. These guidelines inform any branding or marketing materials that are created on behalf of your business, including your website, paid advertising, brochures and shelf signage, social media posts, and more.

These are the key parts that start the physical manifestation of your brand.

Town Hall Brands, based in Vancouver BC, works with wineries to build and promote their brands. With more than 22 years of experience, their team is a great choice for any brands who need graphic design services from start ups to a refresh, or anything in between. Learn more on how your brand can be brought to life when you email Leeann Froese leeann@townhallbrands.com or visit www.townhallbrands.com