Keltie Maguire is Minister of Business Expansion at Outshinery, a product photography and video creation company that generates visual marketing assets using 3D technology. Working with businesses worldwide, Outshinery is quickly establishing itself as a marketing and promotion leader within the wine industry. So, how does a visual marketing company create awareness and attract the attention of their target customers and grow their business?

Prior to becoming a member of Wine Industry Network (WIN), Outshinery had been utilizing social media channels for content distribution and brand awareness as well as showcasing contributing guest blog posts, engaging in email marketing and broadcasting webinars. To complement their inbound marketing strategies, they also employed paid advertising with highly-targeted Google and Facebook ads. 

Even with the marketing tactics they deployed, their team found it difficult to reach a new audience and needed a better way to engage their target segment: wineries. That’s when they sought out the services of WIN.

WIN, a business to business resource for the wine industry, provides suppliers and service providers with a content marketing platform to share their company news, products and services to a highly targeted audience of over 35,000 winery contacts and representatives to garner more awareness. 

Keltie explained that, “WIN has a great reputation, it’s dedicated to the industry, has an affordable membership model and access to a network of qualified peers. It definitely helped us widen our reach without having to reinvent the wheel each time.” 

“A highly-qualified network that converts at a high rate.” 

Their favorite feature is the “What’s New” section within their company profile.

“We like the consistent schedule of the What’s New section and how it gets turned into an e-blast. As a creative partner to wineries, we have so many relevant resources to share and the What’s New section is perfect for our content. Every 2 weeks, we make sure to post new content (webinar announcements, case studies, playbook releases, etc.) with a short article and imagery and the WIN team brings it home!”

Keltie further explained how Outshinery found that WIN delivered a lead capture rate of 45% versus the average site lead capture rate of 2.5%.

“After only approximately 3-months of use it’s become [one of our best] lead generation channels - 6.4% of leads come from WIN”.

“WIN delivered a lead capture rate of 45%” 

As Outshinery continues to grow, Wine Industry Network plans to support their marketing team on this channel by taking these insights and applying them across their business.